The Best Massage She Ever Had…
I was in the car the other day and a funny story popped into my head from out of the blue. I’m sure that other drivers around me must have been looking at me like I was crazy (or at least up to no good)… LOL!
I’m sure you’ve had that happen to you, right?
When I was a younger, eager, sales-buck, my company sent me to professional selling skills training. The instructor had a very cool exercise. He told us to pair up with a member of the opposite sex, and the male had to give the female the “Best Massage She Ever Had”.
“Alright”, I thought to myself, “I’m going to like this selling stuff!”
I quickly chose my partner, an attractive young lady probably about 5 years my senior. She didn’t look quite as eager for this exercise as I was…
But I had a plan, I would focus all my attention through my core, out through my fingertips and create an irresistable “electrical charge” that sent tingles up her spine (I remembered that my girlfriend had done this to me in college, so I knew how great it felt).
So I ever so gently kneaded her upper arms, and slowly moved up to her shoulders and back… focusing on creating that magical touch in my fingertips.
She winced like she had just sat on a thumbtack.
So I focused harder.
Now it looked like she was sitting on a whole box of thumbtacks.
After about a minute, the instructor stopped the exercise (to the delight of every woman in the room).
“How many of the woman had the best massage of their life,” he asked?
Not a single hand went up…
“How many of the men ASKED the woman what would make it the best massage of their life for them?”
Again, not a single hand went up.
You get what happened?
All of us eager men charged right into the massage confident that we knew what our “client” wanted… and failied miserably.
So what does giving a woman the greatest massage of her life have to do about selling?
It turns out… Everything.
It’s all about “having intelligence”.
That’s why I’m so excited about this super cool product that will tell me exactly where all of my clients’ and prospects’ “Hot Buttons” are.
Oh, If only I had had this 30 years ago!