If you're running a $5M to $25M company, you're probably overlooking the fastest path to more sales, and it's not another lead.
Watch the 90 seconds below. It'll tell you exactly what that means, and what it's likely costing you every day it stays hidden.
What's Actually Happening
Five things true of companies your size.
Finding A
Sales says one thing, marketing says another, finance has a third number, and nobody owns reconciling them into a single truth.
Finding B
Hundreds of contacts in your system went quiet at some point, and nobody's watching for when they come back into motion.
Finding C
Your forecast is a guess dressed up in a spreadsheet, built from whichever department's numbers sounded best this month.
Finding D
You're paying for new leads while ignoring deals you already paid to generate the first time.
Finding E
You know something's leaking. You just don't have anyone whose actual job is finding it.
I'm the one person who sits across sales, marketing, and finance and hands you a single version of the truth, instead of three departments each convinced their own number is the right one.
Steve Rosenbaum — Fractional CRO / Revenue Advisory
Before You Book
What's a Revenue Forensics call?
Fifteen minutes. No slides, no pitch, no methodology walkthrough.
You'll leave knowing where the buried revenue in your system likely is, and how to go find it. I ask a handful of pointed questions about your pipeline, your CRM, and the deals that went quiet on you. By the end, you'll understand exactly how to separate what's actually dead from what's just unfinished, and where to start.
If you want help doing it, we talk about what that looks like. If you'd rather run it yourself from there, that's yours to keep either way.
Length
15 minutes
Cost
No Charge
Format
Phone or video, your choice
Outcome
Where your missing revenue is, and how to get it
What this looks like when it works
Four decades of finding revenue that was already there.
Communication skills improve your life, at work and at home.
Primary Exhibit
$1.8M Recoverable Sales
Recoverable revenue identified inside a mid-market industrial manufacturer's CRM. . Same contacts, same pipeline, not one new lead added. No new ad spend or lead generation.
Revenue was down nearly 40% year over year at first look, the kind of number that makes an owner panic and go chase new leads. The real story was two accounts, not a collapse: one gone for good, one recoverable. Strip those two out and the rest of the business was flat to slightly down. A vague crisis became two specific problems with two specific plans.
From the engagement record. Client and company details withheld per standing confidentiality policy.
Exhibit — Account Concentration
$84K → $844K
One longtime account's collapse, sitting in the CRM the whole time, unnoticed because nobody had looked at the data the right way.
Exhibit — Channel Diversification
$2.3M - $3M
Addressable revenue found inside a buying association the client already sold into, just badly underdeveloped.
Exhibit — Inventory Recovery
$150K
Stuck inventory turned into a named, weekly-tracked recovery item instead of a quiet write-off.
Exhibit — Weekly Discipline
Weekly Discipline
Key accounts given individual recovery goals and a weekly accountability cadence, not a report, a habit.