1. LinkedIn Profile Tips and Makeover Suggestions to Grow Your LinkedIn Connections
I get asked all the time for LinkedIn profile tips and makeover suggestions by people that often find me ranked number 1 on their LinkedIn searches.
But when in comes to finding and converting qualified leads on Linkedin, remember that making connections is just the beginning. That why this is the first post in my series:
“5 Steps To Qualify Profitable LinkedIn Connections”.
Step 1: Grow Your LinkedIn Connections
ConnectQualify Step 1 of 5
Visibility is King in social media.
The more people you are connected to, the more people that potentially see your updates on their timelines.
In this post, I will introduce you to several steps you can take to "Grow your Connections" on LinkedIn.
It isn't difficult to grow your visibility on LinkedIn. If you consistently work my "ConnectQualify" strategy , you will put down a lot of "breadcrumbs" that will literally attract new connections and lead them right back to your profile.
Which means that you have more opportunities to capture their attention and tip that first domino in your fantastic follow up system.
You do have a fantastic follow up system, right?
If not, don’t worry, I’ve got you covered…
Even if you do have a great follow up system, I am about to reveal some clever tips to make it even better!
That’s why you want to keep reading this post and also implement the 5 key steps in "ConnectQualify for LinkedIn". This will ensure that you follow up with every connection you make the right way and uncover hidden gems that are “Ready Willing and Able” to buy from you right now.
Here is exactly how I skyrocketed my LinkedIn profile to #1 in my network…
First Place LinkedIn Profile Views
LinkedIn Profile Tips and Makeover Suggestions
1: Optimize your profile
My ConnectQualify process makes finding hot new prospects like catching hungry fish in a barrel. But you have to do this right, because you only get a split second for your new connections to decide whether you’re offering a big, fat juicy worm, or a cold-hard empty hook.
Follow my LinkedIn profile tips and your profile is going to help them make that decision real fast!
Make sure your profile is enticing, clean and up to date.
- Does your profile call your target audience by name (i.e. Marketing Specialist for Dentists)?
- Does your headline match their needs?
- Does it have a call to action?
- Does it invoke curiosity?
Your headline has one job, and one job only…
To get your reader to want to read more of your profile.
And if you’re fortunate enough to pass that test, then you better treat your entire profile the exact same way. It has to read like an engaging novel that draws the reader in and never let’s them go.
Like your headline, your profile has one job and one job only…
To get your reader to want to connect with you for more information.
2: Visit the profiles of key prospects
Now that your headline and profile are fully optimized, do an advanced search to find your key prospects.
I strongly recommend that you invest in the Business Plus level of LinkedIn and Sales Navigator. Together, they give you much better search tools and the ability to see everybody that has viewed your profile. These are key assets in your ability to connect and qualify more targeted leads.
Go down the list and view their profiles one by one.
You don’t need to spend much time on their profiles. The key thing you are doing right now is creating an “alert” for them that you viewed their profile. Success studies have shown that this is one of the first things that LinkedIn members check. When they see that you checked out their profile, they will often click through to check you out (now you understand why we made sure to optimize your profile first, right?).
Do this to create an "Alert" for LinkedIn members to want to connect with you.
3: Send a message to people that viewed your profile
Now we’re advancing down the pipeline. This is a key step, and in ConnectQualify for LinkedIn 201, I show you the exact messages that I send to people that view my profile. The key to this step is timing. You have to do this within 24 hours of them viewing your profile because you lose the power of recency and familiarity if you wait any longer. Your message needs to entice them to want to dig deeper and connect with you which gives you what I call “The Home Field Advantage“.
4: Send a message to all new connections
When you do these activities every day, you will soon see a steady stream of people that ask to connect with you. Similar to step 3 above you need to act quickly with these new connections and follow up with them exactly the right way. Make sure that your message thanks them and makes them want to take that next step with you.
You know what that is, right? Bring them over to your “Home Field” by offering them a “Lead Magnet” such as a report, or a series of videos and messages that fulfill their thirst for information. Once again, I show you the actual messages I use in my course ConnectQualify for LinkedIn 201.
5: Message people that are having events
Everyday, LinkedIn shows you people that are having events such as work anniversaries, new jobs and birthdays.
Reach out to these people with a short original message. By original message, I mean don’t just used the canned message that LinkedIn offers you. Of course, your message should contain a call to action that piques their curiosity and gets them to click through to your “Home Field”
6: Post updates
Every time you post on your timeline, your connections get notified. Make it a daily habit to create LinkedIn Pulse updates, update your blog and share interesting news items so people see your name more and more. Remember: Visibility is King…
This is just a brief overview of my Linkedin profile tips and the steps I take every day to “Grow My Connections” on LinkedIn.
“Grow Your Connections” is Step 1 of my proprietary Connect Qualify for LinkedIn program. Of course, this is just a brief overview of what is covered in much greater detail in ConnectQualify for LinkedIn 101 and ConnectQualify for LinkedIn 201.
Social Networks like LinkedIn are a great place to attract new prospects, build credibility, and authority.
But in order to be successful, you must maximize your visibility.
In this post, we introduced you to steps you should take to "Grow Your Connections" on LinkedIn.
In the coming days, I will give you similar overviews of the remaining steps.
Why not increase your visibility right now on all of your social networks? Simply click the button for LinkedIn and all of the social media networks. It’s a 20 second task that will get you tons of visibility, and it helps both you and me… Thank you!
ConnectQualify: 5 Steps To Uncover Qualified Leads on LinkedIn
September 25, 2016
September 18, 2016
September 11, 2016