5 Most Powerful Words To Use In Your Email Autoresponder
Tellman Knudson is an email marketing master. He has sent out millions of emails to hundreds of thousands of people. He recently divulged his secret list of the most powerful email autoresponder words to increase sales.
Use this information along with “Automatic Follow Up Messages That Sell More Stuff” to write engaging business letters that convert more prospects into lifelong raving fans. (For a limited time, pay only $10 and save 83%)
Here’s what Tellman reveals:
Try including one of these “power words” when writing subject lines in your email responder and see what happens to your open rate:
Most Powerful Email Autoresponder Word #5: “Secret”
Here’s an example of how to use the word “secret” to make a subject line more tantalizing.
Say a subject line in your email autoresponder is, “here’s your information”
Change the subject line to, “your secret information”See how that makes it that much more tantalizing?
Who wants “information” when they could get some “secret information”?Most Powerful Email Autoresponder Word #4: “How to”
People love “how to” information. Just look at sites like “Instructables” and you will see what I mean.
Here’s an example of how to use the phrase “how to” to make a subject line more tantalizing.
Say a subject line in your email autoresponder is, “cat shaving instructions”
Change the subject line to, “how to shave your cat”Notice how inserting “how to” instantly changes the subject of the sentence from a “thing” to an “action.”
Most Powerful Email Autoresponder Word #3: “You” / “your”
Ok, maybe it’s sad, but true: most people would rather hear about themselves than about you, or your product, or basically anything else on the planet.
So, here’s how to take a subject line in an email autoresponder and
instantly make it more interesting to your reader.Say the subject line is, “bank account.”
Now insert the word “your” and it becomes “your bank account.”See how that works?…
Most Powerful Email Autoresponder Word #2: “{Firstname}”
Ok, one of the most powerful words you can use in your email autoresponder subject lines is not actually a word, but a function of your email autoresponder that you really need to know how to use.
Inside your email autoresponder, you will see the option to “personalize” both on your email body, and on the email subject line. Most people know that you should start your emails with the personalization {firstname}, but did you know that using the personalization option in your subject line can increase open rate?
Again, it’s probably because we love to hear about ourselves…and because you’re trained to respond to your name being called from the time you were just a few months old. It’s a conditioned reaction to respond to your first name.
Most Powerful Email Autoresponder Word #1: Brand names
Now, in this case as well one of the most powerful words you can use in your email autoresponder messages is not a word, exactly, but a type of word. This type of word I will call “brand names” but what I really mean by this is either brand names or celebrity names that everyone recognizes.
Some examples of the types of brand names I have included in subject lines and emails in my email autoresponder that have simply “killed it” for open rates and clickthrough rates:
PayPal
Iron Man…and so on. One of the things you can do is to take notice of what movies are playing currently, write an email that includes some comments about that movie or ties it into your product in some way, and then use the movie name in your subject line when loading your email autoresponder up.
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