Can Builders Cut Marketing Expenses and Sell More Homes At the Same Time?
YES!!!
Kudos to Highland Homes of Lakeland, Fl, for successfully leveraging online marketing to sell more homes while slashing their marketing budget in half.
Faced with extensive marketing budget cuts, Highland Homes reinvented themselves online. Their formula: Incorportate blogging, and optimize their social media presence.
The results:
- A 26% increase in overall web traffic
- A 53% increase in internet leads
- An 13% increase in conversion – internet leads converted to contracts
Best of all, Highland Homes wrote an average of 62 contracts in the first two months after implementing the program versus their average of 35 contracts per month prior to the campaign.
All this while cutting their print advertising budget by 50%
The only changes we made were implementing a social media marketing program, while at the same time cutting our print advertising budget by 50-percent.
-Kathie McDaniel, Highland Homes
How can an automated sales and marketing program help you sell more homes?
Give me a call at 512-553-5159 or email me at Steve (at) SteveRosenbaum (dot) com and I will be happy to give you an overview.
I know what you are thinking; it's time to cut that marketing budget Seeing your marketing spend as an investment during this time and not an expense
Marketing is always very important. But more focus needs to be put on ROI. Laser focused, targeted and highly leveraged. Thanks for the comment
it allowed them to put more homes up faster and rake in … At least Mother Nature can thank the recession for making future ….
it allowed them to put more homes up faster and rake in … At least Mother Nature can thank the recession for making future ….