Sitting in the audience, waiting for my turn to take the stage, I was admittedly distracted between conversations about marketing ideas and checking my email…

And then my jaw dropped to the floor!

This guy walks up on the stage with size 22 Clown Shoes and grabs the mic. What he did next blew me AWAY (it may be the most memorable presentation I’ve ever seen, and I’ll tell you more about that soon…)

The guy with the clown shoes?

That was the one and only marketing legend, Bond Halbert.

This Wednesday night, Bond will blow YOU away with a very special, no-pitch presentation New Lessons From The King of Copy.

Bond will share with you how his unique upbringing as the son of the iconic Gary Halbert prepared him to be one of the most sought-after and best selling copywriters of all times.

And he will share with you simple, practical tips, that you can use to captivate people, win more clients, and SELL MORE STUFF!!!

Register now and join Bond and Me this Wednesday night!

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P.S. Don’t worry, Bond is not pitching a high-dollar course, (although he does have a new $9 ebook that I’m sure he’ll mention). This is designed to be nothing more than an unforgettable evening with one of the most knowledgeable and entertaining people you will ever meet (with some unbelievable new marketing ideas!).

P.P.S. Be there LIVE (and be there early). No replays are scheduled at this time.

The post I Learned a LOT of Marketing Ideas from this BOZO… appeared first on Steve Rosenbaum.

In this video prospecting guide, I show you my daily process and my MVP Tools.  Comment below and tell me how you would use these tools in your business…

The post Finding Gold In Your Prospect List: Video Prospecting Guide appeared first on Steve Rosenbaum.

1. Recording Instructions

First of all, everything has to start with a good, clean recording. So turn off all phones, computer beeps and try to minimize background noise such as fans, air conditioners, etc.,  as much as possible. Don’t worry, you don’t need to be in a soundproof studio because I will show you how to take out all remaining background noise, but you want to start with as pristine a recording as possible.  Even though I own some very expensive microphones, I still think my Logitech H360 Headset delivers the best quality sound for my podcasts.

Start your recording and keep totally silent at the very beginning and end of your recording for at least 10 seconds.  You will use this silence to get a profile of the background noise in your room. Once you start recording, don’t stop or pause. If you make a mistake, be silent for about 2 seconds and then clap twice to mark the spot you need to edit.

2. Save Your “Raw” File

Once you are done recording, Immediately save your file with the word “Raw” at the end of the file name.

3. Edit Your Recording

Save a copy of your file replacing the word “Raw” with “Edited” after the file name. (Do this first so you don’t accidentally save over your “Raw” file). Audacity might ask you if you want to save a copy of all files to which you should answer “Yes”. Perform all of your edits but leave the 10 seconds of silence at the beginning and end of your track.

4. Sweetening Your Recording

Save a copy of your file replacing the word “Edited” with “Sweetened” after the file name. The next several steps, called “Sweetening”, will greatly enhance the sound quality of your recording.

5. Get Your Noise Profile

Select the 10 seconds of silence at the beginning of your track and then choose “Noise Removal” from the Effect Menu. Making sure that you have the silence on your track selected, press the “Get Noise Profile” button.

6. Remove Noise

With your Noise Profile set, return to your track and select the entire recording, except for the silence at the beginning and end. Once again, choose “Noise Removal” from the Effect Menu. This time, simply press the “OK” button (do not alter any of the settings). You will see Audacity remove the background noise from your track. 

Make sure that your recorded track remains selected for the remaining sweetening steps.

7. Normalize

Choose “Normalize” from the Effect Menu and enter the settings pictured below. Press “OK”.

8. Dynamic Range Compressor

Choose “Dynamic Range Compressor” from the Effect Menu and enter the settings pictured below. Press “OK”.

9. Bass Boost

Choose “Equalization” from the Effect Menu. From the “Select Curve” dropdown box choose “Bass Boost”. Press “OK”.

10. Treble Boost

Choose “Equalization” from the Effect Menu. From the “Select Curve” dropdown box choose “Treble Boost”. Press “OK”.

11. Normalize Again

Choose “Normalize” from the Effect Menu and enter the settings pictured below. Press “OK”.

12. Hard Limter

Choose “Hard Limter” from the Effect Menu and enter the settings pictured below. Press “OK”

13. Remove Silence

Select and delete the silent areas used for your background noise profile.

14. Save Your “Final” Files

Save a copy of your file replacing the word “Sweetened” with “Final” after the file name. Also Export the file as an MP3. This will be the file used as your podcast. Fill in the “Meta Data” and upload to your file server.

The post Free Podcast Tips: How To Edit A Podcast With Professional Studio Quality appeared first on Steve Rosenbaum.

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I’ve been putting this off for 2 years, but thanks to Audello I did all this in less than 24 hours! Plus, Audello automatically created the RSS feed so that Itunes, Stitcher and DoubleTwist could list my podcast and put it in front of millions of potential listeners!

I mean, just take a look at how professional Audello makes this look. Talk about a credibility builder!

If you haven’t picked this up yet, I strongly suggest that you give Audello a hard look right now. I also suggest you pick up the commercial license so that you can offer this service to your clients. They’ll LOVE you for making them look and sound so good!

Would you like to achieve expert status with your own podcast?

Let me help you:

1. Get Audello right now from this link (If you deal with clients, I strongly suggest the Commercial License because this is a whole new service and recurring revenue stream for you).
2. I will let you look over my shoulder and follow me step by step while I create my newest podcasts.

Coming Next: Expert audio editing and enhancement tips to make your podcast sound professionally produced.
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The post Becoming An Expert: Part 2 appeared first on Steve Rosenbaum.

More importantly, it gives you an impressive calling card that can be an instantaneous ice-breaker with any business or it can even help you get massive press coverage.

Let me show you what I mean…

Check out the date of my Big Bad Home Sale Podcast on Itunes, 11/11/2007.  Now take a look at the article about my wife and I holding our sale in the Wall Street Journal, 12/20/2007.

How did I get the Wall Street Journal to write about me? Simple. I sent them a link to my impressive podcast listing on Itunes. Within a few weeks I also booked speaking engagements with the local Board of Realtors, Chamber of Commerce and an online university.

It all started with my podcast.

The problem is, to do podcasts right, requires a lot of work and a whole lot of ingenuity.  Producing the audio, publishing the content, creating the syndication feeds, getting the Itunes listing, creating web pages, and distributing each and every episode. Plus, Facebook, Twitter and social media were all in their infancy, so it was really hard to make it go viral.

My podcast was a huge factor in launching my expert status and in building my following.  I’ve been wanting to do more podcasts, but have not done so yet because of the huge amount of time and effort it takes.

That is, until Audello launched today.

Once I saw how easily Audello automated the whole podcast creation/distribution process, it took me about 17 seconds to jump on it and buy it. As an Easy Video Suite customer, I was able to buy a pre-release version of Audello and play with it. In less than an hour, I was able to go through all the training AND setup and create MY NEXT PODCAST!!!

In fact, I’ve already ordered an intro and podcast artwork from some Fiverr superstars and will probably be up on Itunes by the end of the week!

I know first hand how important my podcast has been to building my expert status. And it’s only gotten better over the years.

Would you like to achieve expert status with your own podcast?

Let me help you:

1. Get Audello right now from this link (If you deal with clients, I strongly suggest the Commercial License because this is a whole new service and recurring revenue stream for you).
2. I will let you look over my shoulder and follow me step by step while I create my newest podcasts.

Coming Next: Expert audio editing and enhancement tips to make your podcast sound professionally produced.

The post Becoming An Expert: Part 1 appeared first on Steve Rosenbaum.

It’s time to trash the “Sign Up for my Newsletter” form (those NEVER work), and up grade to a super converting capture tool that will convert your visitors into Customers. Following are my favorite tools to add great looking, irresistable opt-in forms and squeeze pages to your website. They each have their unique traits and all four products listed below belong in every businesses marketing arsenal.

	Premium Viral Magnet – More than just a Social Sign Up plugin, PVM will also grow your list virally via Facebook, Google, Twitter and other social medial services.
	Premise – Premise is just too cool to give it justice in a simple blog post. You have to see it for yourself… Creates 8 different types of pages, Built-In Copywriting Assistant, Sample Templates and even digital download and membership controls. Check out Premise here.
	Premium List Magnet – Create awesome looking opt-in forms, animated capture boxes, exit messages and more. PLM is a must have for every business.
	Optimize Press – A great wordpress theme that makes it drop-dead simple to add great looking squeeze pages an even entire launch campaigns. Every business should set up an Optimize Press site to quickly launch great looking squeeze pages in seconds and time them into every marketing campaign they launch.

The post 4 Must Have Tools That Help Businesses Build Their Lists appeared first on Steve Rosenbaum.

Storyline: Bobalu Cigar Company in Austin, TX knows that cigar smokers visit his “Cigar Reviews” page when their looking to make a purchase. Using OfficeAutoPilot, Bobalu sends visitors to this page a “Limited Time Special Offer” on their sampler package. Watch the video for step by step instructions on how you can set this up in your system.

The post Grab ’em While They’re Hot appeared first on Steve Rosenbaum.