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	<title>Marketing Automation Archives - Steve Rosenbaum</title>
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	<link>https://steverosenbaum.com/category/marketing-automation/</link>
	<description>I Help Companies Turn Chaos Into Cashflow.</description>
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	<title>Marketing Automation Archives - Steve Rosenbaum</title>
	<link>https://steverosenbaum.com/category/marketing-automation/</link>
	<width>32</width>
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	<item>
		<title>The 80/20 Rule is Fractal</title>
		<link>https://steverosenbaum.com/the-8020-rule-is-fractal/</link>
					<comments>https://steverosenbaum.com/the-8020-rule-is-fractal/#respond</comments>
		
		<dc:creator><![CDATA[Steve Rosenbaum]]></dc:creator>
		<pubDate>Tue, 08 Nov 2016 00:57:37 +0000</pubDate>
				<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Sales Training]]></category>
		<category><![CDATA[Small Business Marketing Tips]]></category>
		<category><![CDATA[Snippet]]></category>
		<category><![CDATA[Update]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[80/20]]></category>
		<category><![CDATA[Advanced Account Management]]></category>
		<category><![CDATA[Marketing Planning Process]]></category>
		<category><![CDATA[strategy]]></category>
		<guid isPermaLink="false">https://steverosenbaum.com/?p=15284</guid>

					<description><![CDATA[<p>This Wednesday night I&#8217;m holding a special Success 2017 Double Feature where I&#8217;m going to introduce you to 2 critical concepts: MVP: The Minimum Viable Prospecting Funnel You Need for Success in 2017 Gate Crashers 2017 How to Get Past Gatekeepers &#38; Talk Directly to High Ticket Clients That Want to Hire You Now My [&#8230;]</p>
<p>The post <a href="https://steverosenbaum.com/the-8020-rule-is-fractal/">The 80/20 Rule is Fractal</a> appeared first on <a href="https://steverosenbaum.com">Steve Rosenbaum</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>This <a href="https://attendee.gotowebinar.com/register/6746315654428145921" target="_blank">Wednesday night I&#8217;m holding a special Success 2017 Double Feature</a> where I&#8217;m going to introduce you to 2 critical concepts:</p>
<ol>
<li>MVP: The Minimum Viable Prospecting Funnel You Need for Success in 2017</li>
<li>Gate Crashers 2017 How to Get Past Gatekeepers &amp; Talk Directly to High Ticket Clients That Want to Hire You Now</li>
</ol>
<h2>My  Gift To You</h2>
<p>Even though this is totally unrelated to the new content I&#8217;ll be sharing, I wanted to share with you one of my favorite lessons about the 80/20 rule. Just knowing this information will give you a whole new perspective on how you should be planning for massive growth. (Sorry about the sound quality, this snippet was taken from an older video).</p>
<p>Enjoy the video above, and make sure you join us Wednesday night!</p>
<p>[thrive_link color=&#8217;green&#8217; link=&#8217;https://attendee.gotowebinar.com/register/6746315654428145921&#8242; target=&#8217;_blank&#8217; size=&#8217;medium&#8217; align=&#8221;]Register Now[/thrive_link]</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<span class="tve-leads-two-step-trigger tl-2step-trigger-0"></span><span class="tve-leads-two-step-trigger tl-2step-trigger-0"></span><p>The post <a href="https://steverosenbaum.com/the-8020-rule-is-fractal/">The 80/20 Rule is Fractal</a> appeared first on <a href="https://steverosenbaum.com">Steve Rosenbaum</a>.</p>
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		<title>5. Eternal Email Follow Up System</title>
		<link>https://steverosenbaum.com/email-follow-up-system/</link>
		
		<dc:creator><![CDATA[Steve Rosenbaum]]></dc:creator>
		<pubDate>Sun, 11 Sep 2016 10:32:34 +0000</pubDate>
				<category><![CDATA[ConnectQualify 5 Steps]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Small Business Marketing Tips]]></category>
		<category><![CDATA[Update]]></category>
		<category><![CDATA[ConnectQualify for LinkedIn]]></category>
		<category><![CDATA[Email Follow Up System]]></category>
		<category><![CDATA[Ignite the Relationship]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<guid isPermaLink="false">https://steverosenbaum.com/?p=13077</guid>

					<description><![CDATA[<p>Step 5: Follow Up ForeverThe "Fortune is in the Follow Up", and that's why today's critical lesson is going to set you up for success where most others fails because I will introduce to you my proprietary follow up system that closes more sales and prevents leads from falling through the cracks. ConnectQualify Step 5 [&#8230;]</p>
<p>The post <a href="https://steverosenbaum.com/email-follow-up-system/">5. Eternal Email Follow Up System</a> appeared first on <a href="https://steverosenbaum.com">Steve Rosenbaum</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="thrv_paste_content thrv_wrapper tve_empty_dropzone tve_clearfix"><div class="thrv_paste_content thrv_wrapper tve_empty_dropzone"><h2 class="">Step 5: Follow Up Forever</h2></div><p>The "Fortune is in the Follow Up", and that's why today's critical lesson is going to set you up for success where most others fails because I will introduce to you my proprietary follow up system that <span class="italic_text"><span class="bold_text">closes more sales and prevents leads from falling through the cracks.</span></span></p><div class="thrv_wrapper thrv_contentbox_shortcode" data-tve-style="2">
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<h3 class="" style="margin-top: 0px !important; margin-bottom: 0px !important;">ConnectQualify Step 5 of 5</h3>
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<p>In this post, Step 5 of ConnectQualify,&nbsp;&nbsp;I introduce you to "FollowUpForever"&nbsp;, my eternal email follow up system that closes more sales and prevents leads from falling through the cracks.</p><p>You can find links to the first four&nbsp;steps of ConnectQualify for LinkedIn at the end of this post.</p>
</div>
</div>
</div><p>So far in this introduction to ConnectQualify for LinkedIn, you have learned the <span class="italic_text"><span class="bold_text">first four steps to my proprietary lead qualification and sales conversion system</span></span>. If you have missed any part, you will find links to the previous lessons&nbsp;at the bottom of this post.</p><p>Several years ago, I <span class="italic_text"><span class="bold_text">pioneered my FollowUpForever system</span></span> to professionally touch base and follow up with all of my contacts every 45-60 days.</p><div class="thrv_wrapper thrv_content_container_shortcode">
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</div></div><div class="tcb-flex-col tve_empty_dropzone" data-css="tve-u-1583adf963c"><p>"Your follow up system is the best, I've ever seen... I want you to build one just like it for my company".</p><p data-unit="px" style="line-height: 27px;"><span class="bold_text"><span class="italic_text">Mark Edmondson</span></span><br><span class="bold_text"><span class="italic_text">Southern Shutters and Blinds</span></span></p></div></div>
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</div><p>The results have been astounding!<br></p><ol class=""><li class="">Many of my prospects actually <span class="italic_text"><span class="bold_text">converted themselves into my highest-paying clients</span></span> by replying to FollowUpForever messages.</li><li class="">I have received testimonials calling my system the most <span class="italic_text"><span class="bold_text">"personal and most professional"</span></span>, even though my clients understand that it is fully automated.</li><li class="">Opportunities turned into sales <span class="bold_text"><span class="italic_text">without any additional time, cost or salesmanship</span></span> on my part.</li><li class=""><span class="italic_text"><span class="bold_text">Leads never fall through the cracks</span></span> because the system works 24/7/365 without any additional effort on my part.</li></ol><p>It's easy to understand why FollowUpForever works so well when you take a look at the results of these two studies side by side:</p><div style="width: 688px" class="thrv_wrapper tve_image_caption img_style_lifted_style1">
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<img loading="lazy" decoding="async" class="tve_image" alt="Sales Follow Up System" style="width: 688px" src="//steverosenbaum.com/wp-content/uploads/whensaleismade.png" width="688" height="356">
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</div><div class="tve_image_caption thrv_wrapper"><span class="tve_image_frame"><span style="font-size: 19px;">The first study from the Sales and Marketing Executives Club of Los Angeles demonstrates that most large purchasing decisions occur after the fourth contact from a company or salesman.</span></span></div><p><span class="tve_image_frame"><span style="font-size: 19px;"></span><span style="font-size: 19px;">That means that you can rise above 88% of your competition simply by following up more than they do.</span></span></p><div class="thrv_wrapper thrv_tw_qs tve_clearfix" data-tve-style="1" data-url="https://twitter.com/intent/tweet" data-via="steverosenbaum" data-use_custom_url="1" data-custom_url="https://steverosenbaum.com/salestip57">
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<p>"Ah-Ha" Moment: Is this why your sales stink?</p>
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<span class="thrv_tw_qs_button_text">Click to Tweet</span>
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</div><p><span class="tve_image_frame"><span style="font-size: 19px;"></span><span style="font-size: 19px;">When you compare this to the results that author Drayton Bird found in his study of how sales people follow up, you see that 88% of the sales people never make it past the third contact.</span></span></p><p><span class="tve_image_frame"><span style="font-size: 19px;"></span><span style="font-size: 19px;">Furthermore, for you to make the sale follow up <span class="italic_text"><span class="bold_text">messages must meet 3 important criteria</span></span>. They must be:</span></span></p><p><span class="tve_image_frame"><span style="font-size: 19px;"></span></span></p><ol class=""><li class="">The Right Messasge</li><li class="">The Right Marketing</li><li class="">The Right Time</li></ol><p>All three of these must occur for the sale to happen. Since you never know when a person's situation will change, it's <span class="italic_text"><span class="bold_text">important that you follow up consistently</span></span> so that your message has the best chance of arriving at exactly the right time.</p><div class="thrv_wrapper thrv_content_container_shortcode">
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<span class="tve_custom_font_size" style="font-size: 26px;">+ ﻿﻿Pro ﻿﻿Tip</span></h3>
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<p class="tve_p_left" style="font-size: 16px; line-height: 25px;" data-unit="px"><span class="italic_text"><span class="bold_text">If</span></span><span class="italic_text"><span class="bold_text">:</span></span> You follow up incorrectly<br><span class="bold_text"><span class="italic_text">Then:</span></span>&nbsp;You run the risk of dropping the ball, or worse, alienating a good prospect&nbsp;</p><div style="width: 127px; margin-top: 0px !important; margin-bottom: 0px !important;" class="thrv_wrapper tve_image_caption alignleft">
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</div><p style="font-size: 26px; line-height: 25px; margin-bottom: 10px !important;">Make Sure You:&nbsp;</p><ul class="thrv_wrapper" style="margin-bottom: 0px !important; margin-left: 130px !important; padding-left: 59px !important; margin-top: 5px !important;" data-unit="px"><li class="" style="line-height: 18px;">Segment Your Follow Up Appropriately</li><li class="" style="line-height: 18px;">Immediately Respond to Calls to Action</li><li class="" style="line-height: 18px;">Be Assertive At The Right Times, But Not Over-Aggressive</li></ul>
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Summary</h3>
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<p>Most sales are lost due to poor or non-existent follow up. &nbsp;Following up consistently and effectively will set you apart from your competitors and improve your chances of reaching prospects when they are "RWA", Ready, Willing &amp; Able to buy.</p>
</div>
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</div><h2 class="">Next Steps<br></h2><p>Congratulations! </p><p>You have now <span class="italic_text"><span class="bold_text">learned the 5 critical steps</span></span> to successfully meet new prospects on LinkedIn and convert them into paying customers and clients. Of course, there are <span class="italic_text"><span class="bold_text">many important details</span></span> that are beyond the scope of these posts which you can learn and implement in my ConnectQualify for LinkedIn 101 and ConnectQualify for LinkedIn 201 courses.</p><p>I fully recommend that you invest in these courses if you are<br></p><ul class=""><li class="">A business that would like to find more qualified leads for your product or service.</li><li class="">An author, speaker or trainer that would like to uncover more qualified leads.</li><li class="">A sales person that would like to close more sales with less effort and differentiate themselves from the competition.</li><li class="">An entrepreneur that understands the importance of having a proven prospecting system in place to find and convert more qualified leads.</li></ul><div class="thrv_wrapper thrv_contentbox_shortcode" data-tve-style="2">
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Note for Sales Managers</h3>
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<p><span class="bold_text">Important Information for Sales Managers and Companies with Outside or Inside Sales Teams</span></p><p><span class="bold_text"></span>I provide group licenses, and training for companies that have more than 10 members of their Outside and/or Inside sales teams. Click here if you would like to learn more.<br></p>
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</div></div><p>[thrive_posts_list category='886' title="ConnectQualify: 5 Steps To Uncover Qualified Leads on LinkedIn " no_posts="5" filter="recent" thumbnails="on"]</p><span class="tve-leads-two-step-trigger tl-2step-trigger-0"></span><span class="tve-leads-two-step-trigger tl-2step-trigger-0"></span><p>The post <a href="https://steverosenbaum.com/email-follow-up-system/">5. Eternal Email Follow Up System</a> appeared first on <a href="https://steverosenbaum.com">Steve Rosenbaum</a>.</p>
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		<item>
		<title>Want More Qualified Leads for your CRM or Business?</title>
		<link>https://steverosenbaum.com/video-killer-sales-lead-qualification-system/</link>
		
		<dc:creator><![CDATA[Steve Rosenbaum]]></dc:creator>
		<pubDate>Mon, 16 May 2016 21:36:29 +0000</pubDate>
				<category><![CDATA[Funnel Worthy]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Tips and Tricks]]></category>
		<category><![CDATA[Update]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Fly on the Wall]]></category>
		<category><![CDATA[LEAC Proof Funnel System]]></category>
		<category><![CDATA[Lead Qualification]]></category>
		<category><![CDATA[lead scoring]]></category>
		<category><![CDATA[marketing funnel]]></category>
		<category><![CDATA[Ontraport]]></category>
		<category><![CDATA[over my shoulder]]></category>
		<category><![CDATA[Webinar]]></category>
		<guid isPermaLink="false">https://steverosenbaum.com/?p=13084</guid>

					<description><![CDATA[<p>[Video] A Killer Sales Lead Qualification System [responsive_video type=&#8217;vimeo&#8217;]https://player.vimeo.com/video/166871721[/responsive_video] Watch this example of &#8220;Fly on the Wall&#8221; marketing that improves your sales lead qualification system so that you can quickly find and filter your hottest leads that want to do business with you right now. If you are in business, or sales, this type of [&#8230;]</p>
<p>The post <a href="https://steverosenbaum.com/video-killer-sales-lead-qualification-system/">Want More Qualified Leads for your CRM or Business?</a> appeared first on <a href="https://steverosenbaum.com">Steve Rosenbaum</a>.</p>
]]></description>
										<content:encoded><![CDATA[<h2>[Video] A Killer Sales Lead Qualification System</h2>
<p>[responsive_video type=&#8217;vimeo&#8217;]https://player.vimeo.com/video/166871721[/responsive_video]</p>
<p>Watch this example of &#8220;Fly on the Wall&#8221; marketing that improves your sales lead qualification system so that you can quickly find and filter your hottest leads that want to do business with you right now.</p>
<p>If you are in business, or sales, this type of a process will skyrocket your closing rates by (This works <strong><em>great</em> </strong>for LinkedIn Connections, too):</p>
<ol>
<li>Identify your hottest leads that want to do business with you right now.</li>
<li>Giving you valuable intelligence you can use to close the deal.</li>
<li>Protect you from giving away your valuable time and information to &#8220;Tire Kickers and Brain Pickers&#8221; that want to rob you blind.</li>
</ol>
<p>Click the button below if you would like to discuss with me what a system like this could do for your business.</p>
<p>[thrive_link color=&#8217;orange&#8217; link=&#8217;http://zaplink.us/genrwa&#8217; target=&#8217;_self&#8217; size=&#8217;big&#8217; align=&#8217;aligncenter&#8217;]I Want This![/thrive_link]</p>
<p>&nbsp;</p>
<span class="tve-leads-two-step-trigger tl-2step-trigger-0"></span><span class="tve-leads-two-step-trigger tl-2step-trigger-0"></span><p>The post <a href="https://steverosenbaum.com/video-killer-sales-lead-qualification-system/">Want More Qualified Leads for your CRM or Business?</a> appeared first on <a href="https://steverosenbaum.com">Steve Rosenbaum</a>.</p>
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