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	<title>Social Media Do&#039;s and Don&#039;ts&#187; Case Study</title>
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	<link>http://steverosenbaum.com</link>
	<description>Steve Rosenbaum discusses Social Media Do&#039;s and Don&#039;ts for Business</description>
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		<title>JVPress Review: Video Case Study of Actual Launch</title>
		<link>http://steverosenbaum.com/jvpress-review-video-case-study-of-actual-launch</link>
		<comments>http://steverosenbaum.com/jvpress-review-video-case-study-of-actual-launch#comments</comments>
		<pubDate>Fri, 05 Nov 2010 10:04:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Case Study]]></category>
		<category><![CDATA[New Products]]></category>
		<category><![CDATA[Sales Automation Software]]></category>
		<category><![CDATA[Social Media Do's]]></category>
		<category><![CDATA[Social Media Videos]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[#Do-s]]></category>
		<category><![CDATA[Blog Setup]]></category>
		<category><![CDATA[Favorite Resources]]></category>
		<category><![CDATA[jv press]]></category>
		<category><![CDATA[JVPress]]></category>
		<category><![CDATA[jvpress video]]></category>
		<category><![CDATA[Kajabi]]></category>
		<category><![CDATA[Software Review]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://steverosenbaum.com/?p=1627</guid>
		<description><![CDATA[JVPress is a new wordpress theme that makes Kajabi style launches dead simple.  Many of you asked how I put up this very successful campaign that has earned nearly 100 comments on Facebook, as well as over a thousand video views and countless shares via Twitter and other social networks.  This video case study shows [...]]]></description>
			<content:encoded><![CDATA[
<p class="FacebookLikeButton"><iframe src="http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fsteverosenbaum.com%2Fjvpress-review-video-case-study-of-actual-launch&amp;layout=standard&amp;show_faces=true&amp;width=450&amp;action=like&amp;colorscheme=light&amp;locale=en_US" scrolling="no" frameborder="0" allowTransparency="true" style="border:none; overflow:hidden; width:450px; height: 60px"></iframe></p>
<p>JVPress is a new wordpress theme that makes Kajabi style launches dead simple.  Many of you asked how I put up this very successful campaign that has earned nearly 100 comments on Facebook, as well as over a thousand video views and countless shares via Twitter and other social networks.  <a title="jvpress review video case study" href="http://steverosenbaum.com/favs/jvpress" target="_blank">This video case study shows you exactly how JVPress</a> ties it all together.<br />
<object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/hubqsCjB2K8?fs=1&amp;hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/hubqsCjB2K8?fs=1&amp;hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object></p>
<p>Best of all, unlike Kajabi, JVPress does not charge a monthly fee.  Plus, you maintain control of your own domain instead of handing over the hosting to an unknown 3rd party.  JVPress is a very affordable theme that will deliver you powerful results.</p>
<p>Full disclosure: <a title="jv press video with results" href="http://steverosenbaum.com/favs/jvpress" target="_blank">I highly recommend JV Press</a> because of the great results it gives me, and therefore participate in their affiliate program which are tied to the links in this post and my rolodex.  Should you think that I&#8217;m not deserving of a referral fee, simply search for their website and visit it directly.  Either way, give JVPress strong consideration for your social media promotional strategy.</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Austin Real Estate Agents Garner National Attention</title>
		<link>http://steverosenbaum.com/austin-real-estate-agents-garner-national-attention</link>
		<comments>http://steverosenbaum.com/austin-real-estate-agents-garner-national-attention#comments</comments>
		<pubDate>Mon, 28 Jun 2010 13:08:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Case Study]]></category>
		<category><![CDATA[Social Media Do's]]></category>
		<category><![CDATA[#Do-s]]></category>
		<category><![CDATA[Austin Real Estate Agents]]></category>
		<category><![CDATA[HGTV]]></category>
		<category><![CDATA[Inman News]]></category>
		<category><![CDATA[Innovator of the Year]]></category>
		<category><![CDATA[Krisstina Wise]]></category>
		<category><![CDATA[My First Place]]></category>
		<category><![CDATA[real estate austin texas]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[The GoodLife Team]]></category>

		<guid isPermaLink="false">http://steverosenbaum.com/?p=1503</guid>
		<description><![CDATA[Krisstina Wise and The GoodLife Team occupy some rare space amongst Realtors.  Their savvy marketing and mastery of social media help them sell real estate fast in Austin, Texas. And the rest of the country is paying attention, too! You, can share the spotlight with The GoodLife Team, and also help them win a big [...]]]></description>
			<content:encoded><![CDATA[
<p class="FacebookLikeButton"><iframe src="http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fsteverosenbaum.com%2Faustin-real-estate-agents-garner-national-attention&amp;layout=standard&amp;show_faces=true&amp;width=450&amp;action=like&amp;colorscheme=light&amp;locale=en_US" scrolling="no" frameborder="0" allowTransparency="true" style="border:none; overflow:hidden; width:450px; height: 60px"></iframe></p>
<p><a href="http://steverosenbaum.com/wp-content/uploads/2010/06/glt.png"><img class="alignleft size-full wp-image-1507" title="the GoodLife Team" src="http://steverosenbaum.com/wp-content/uploads/2010/06/glt.png" alt="the GoodLife Team Austin Tx real estate agents" width="111" height="117" /></a>Krisstina Wise and The GoodLife Team occupy some rare space amongst Realtors.   Their savvy marketing and mastery of social media help them sell real estate fast in Austin, Texas.</p>
<p><em>And the rest of the country is paying attention, too!</em></p>
<p>You, can share the spotlight with The GoodLife Team, and also help them win a big award in 2 ways:</p>
<blockquote><p>First, HGTV has contacted The GoodLife Team to participate on their hit TV show &#8220;My First Place&#8221;.  The GoodLife Team wants to know:<br />
Are you or someone you know:</p>
<ul>
<li> Just beginning your search &amp; looking to purchase by the Fall 2010</li>
<li> Fun, interesting &amp; excited to be on TV</li>
<li> Willing to share your experience with viewers</li>
</ul>
<p>If so, The GoodLife Team would  like to help you find your perfect first home AND help make you a star!!! Please email experience@goodlifeteam.com for more information.<br />
If you know of any first-time homebuyers who would be interested, please share this post with them.</p></blockquote>
<p><img class="alignleft" src="http://image.exct.net/lib/feca16717c640d7d/m/1/inman-news-innovator-awards-2010_0_0.GIF" alt="Krisstina Wise Innovator of the Year Real Estate Austin Texas" width="195" height="225" />Secondly, The GoodLife Team has been nominated as one of ten finalist&#8217;s for <em><strong>Inman News&#8217; prestigious Innovator of the Year award</strong></em>.</p>
<p>The voting is open to the public.  <a title="Vote for Austin Real Estate Agents" href="http://glt.bz/innovate" target="_blank">All you have to do to vote is visit Inman</a> and &#8220;Click on the Blue Button&#8221; to vote for The GoodLife Team (Listed under &#8220;Brokerage or Franchise&#8221;.</p>
<p>Good Luck to Krisstina Wise and The GoodLife Team!</p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How Spicy Parrott Brings in Diners From Far and Wide</title>
		<link>http://steverosenbaum.com/how-spicy-parrott-brings-in-diners-from-far-and-wide</link>
		<comments>http://steverosenbaum.com/how-spicy-parrott-brings-in-diners-from-far-and-wide#comments</comments>
		<pubDate>Sun, 14 Mar 2010 14:10:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Case Study]]></category>
		<category><![CDATA[I Love My Life!]]></category>
		<category><![CDATA[My Favorite Places]]></category>
		<category><![CDATA[Piece of My Mind]]></category>
		<category><![CDATA[Review]]></category>
		<category><![CDATA[Social Media Do's]]></category>
		<category><![CDATA[entrepreneur success]]></category>
		<category><![CDATA[entrepreneurial spirit]]></category>
		<category><![CDATA[lakeway]]></category>
		<category><![CDATA[Restaurant Marketing]]></category>
		<category><![CDATA[Spicy Parrott]]></category>
		<category><![CDATA[TX]]></category>
		<category><![CDATA[Urbanspoon.com]]></category>
		<category><![CDATA[Yelp!]]></category>

		<guid isPermaLink="false">http://steverosenbaum.com/?p=1209</guid>
		<description><![CDATA[I am a champion of the entrepreneurial spirit, and I love to celebrate business owners who get it right.  That's why I use Foursquare so much and often write about my favorite restaurants on my blog.

Spicy Parrott is the type of place that I love to tell the world about...  ]]></description>
			<content:encoded><![CDATA[
<p class="FacebookLikeButton"><iframe src="http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fsteverosenbaum.com%2Fhow-spicy-parrott-brings-in-diners-from-far-and-wide&amp;layout=standard&amp;show_faces=true&amp;width=450&amp;action=like&amp;colorscheme=light&amp;locale=en_US" scrolling="no" frameborder="0" allowTransparency="true" style="border:none; overflow:hidden; width:450px; height: 60px"></iframe></p>
<p><img class="alignleft size-medium wp-image-1213" style="border: 2px solid black; margin: 5px;" title="entreneur success at spicy parrott restaurant lakeway tx " src="http://steverosenbaum.com/wp-content/uploads/2010/03/spicyparrott-300x225.jpg" alt="entreneur success at spicy parrott restaurant lakeway tx " width="210" height="158" />I am a champion of entrepreneur success, and I love to celebrate business owners who get it right.  That&#8217;s why I use Foursquare so much and often write about my favorite restaurants on my blog.</p>
<p><strong><em>Spicy Parrott, in Lakeway, TX</em></strong> is the type of place that I love to tell the world about.</p>
<p>You can read all about our <a title="entrepreneur success and great restaurant marketing at the Spicy Parrott" href="http://www.yelp.com/biz/spicy-parrott-diner-and-tavern-austin#hrid:wZc6aXfhoUU4tj7Odkrdcw" target="_blank">outstanding dinner on Yelp!</a> But here is where I share best of class practices that I experience from business owners that set them apart from the competition.</p>
<p>We found Spicy Parrott the way we find a lot of new places, using Restaurant.com.  There is no way we would have known about it otherwise.   It&#8217;s not real close, and it&#8217;s hard to see from the road.</p>
<p>When we pulled up, we immediately knew we found a unique place with friendly service.   We were welcomed by the owner, Garrett, who was casually relaxing, enjoying a smoke on the Jimmy Buffett inspired Adirondack chairs in front of the restaurant.   You could tell from his demeanor that he was proud of his joint.  A slight smirk of confidence suggested he knew that we would find what we came for and make the journey worth while!</p>
<p>And we were not disappointed&#8230; The food was very good, by the service, attention and atmosphere made it taste even better.  Our server, Sonya was excellent and made us feel that we were her only table.</p>
<p>But then Garrett came by to see us.   In fact, he paid a visit to every table.   He thanked us for coming, and took great interest in our experience.</p>
<p>As you know, I couldn&#8217;t let the opportunity slip by to ask him some quick questions about his business.</p>
<p>&#8220;Tell me about Restaurant.com,&#8221; I asked.   &#8220;Does it work for you?&#8221;</p>
<p>&#8220;It&#8217;s expensive&#8230; and worth it,&#8221; he replied.   &#8220;In fact, I&#8217;m thinking about improving my offer next month.&#8221;</p>
<p>Garrett knows that his place is not easy to find, physically or virtually.   He is tucked in the corner of strip center, not easily seen from the road, and off the beaten path for a lot of people.   His website needs a lot of work and is not SEO friendly at all.</p>
<p>But, he made the wise choice to invest in an <strong><em>&#8220;Influencer&#8221;</em></strong> that could get the word out to a ton of traffic.   Instead of competing with thousands of restaurants on the web, he is prominently featured alongside a few dozen high quality establishments on one of the highest traffic sites for his target audience, Restaurant.com.</p>
<p>And then, most importantly,  Garrett backs it up by offering a creative menu, fun place and excellent service.  The result: rave reviews on Yelp! and Urbanspoon (which feeds Google).</p>
<p>This is Guerilla Marketing at it&#8217;s finest!  Great job to Garrett and the Spicy Parrott crew.</p>
<p>Now I have to check out their breakfast&#8230; I hear that&#8217;s what they&#8217;re known for!</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To Start A New Blog and Get Google Indexed Fast!</title>
		<link>http://steverosenbaum.com/how-to-start-a-new-blog-and-get-google-indexed-fast</link>
		<comments>http://steverosenbaum.com/how-to-start-a-new-blog-and-get-google-indexed-fast#comments</comments>
		<pubDate>Sat, 13 Feb 2010 12:20:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog Setup]]></category>
		<category><![CDATA[Case Study]]></category>
		<category><![CDATA[Social Media Do's]]></category>
		<category><![CDATA[#Do-s]]></category>
		<category><![CDATA[How to]]></category>
		<category><![CDATA[lake ray hubbard living]]></category>
		<category><![CDATA[real estate marketing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[start a new blog]]></category>
		<category><![CDATA[steve rosenbaum]]></category>

		<guid isPermaLink="false">http://steverosenbaum.com/?p=1115</guid>
		<description><![CDATA[Here's how to start a new blog.  The best part... the site's been up about 1 week and  Google has already indexed more than 20 pages!...]]></description>
			<content:encoded><![CDATA[
<p class="FacebookLikeButton"><iframe src="http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fsteverosenbaum.com%2Fhow-to-start-a-new-blog-and-get-google-indexed-fast&amp;layout=standard&amp;show_faces=true&amp;width=450&amp;action=like&amp;colorscheme=light&amp;locale=en_US" scrolling="no" frameborder="0" allowTransparency="true" style="border:none; overflow:hidden; width:450px; height: 60px"></iframe></p>
<p><img class="alignleft size-full wp-image-1116" style="margin: 3px;" title="BestBlogEx" src="http://steverosenbaum.com/wp-content/uploads/2010/02/BestBlogEx.jpg" alt="how to start a new blog" width="257" height="277" />Congratulations to Sylvia Seabolt and Gale Dunn on their new blog Lake Ray Hubbard Living.  The ladies asked me <a title="how to start a new blog example" href="http://lakerayhubbardliving.com" target="_blank">how to start a blog for their real estate business</a>.  So I provided them with a complete turnkey solution.   It took less than 24 hours to deliver a fully functioning wordpress blog package.   In addition, the site is fully linked to social media sites like Facebook, Twitter and YouTube.</p>
<p>The ladies have been doing a great job posting!  The best part&#8230; the site&#8217;s been up about 1 week and  Google has already indexed more than 20 pages!</p>
<p>If you&#8217;re not blogging, you need to start.  I can help you set up your blog, customized to your tastes.  In addition, I provide personal training, plus, give you access to over 1000 world-class internet marketing training videos that show you how to drive tons of traffic to your site.</p>
<p>Contact me via email at <a href="mailto:Steve@SteveRosenbaum.com">Steve@SteveRosenbaum.com</a> and let me know how I can help you.</p>
]]></content:encoded>
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		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>Can Builders Cut Marketing Expenses and Sell More Homes At the Same Time?</title>
		<link>http://steverosenbaum.com/can-builders-cut-marketing-expenses-and-sell-more-homes-at-the-same-time</link>
		<comments>http://steverosenbaum.com/can-builders-cut-marketing-expenses-and-sell-more-homes-at-the-same-time#comments</comments>
		<pubDate>Tue, 09 Feb 2010 12:59:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Case Study]]></category>
		<category><![CDATA[Social Media Do's]]></category>
		<category><![CDATA[#Do-s]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Highland Homes]]></category>
		<category><![CDATA[Home Builder]]></category>
		<category><![CDATA[real estate marketing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://steverosenbaum.com/?p=1104</guid>
		<description><![CDATA[Kudos to Highland Homes of Lakeland, Fl, for successfully leveraging online marketing to sell more homes while slashing their marketing budget in half.  Here's how they did it...]]></description>
			<content:encoded><![CDATA[
<p class="FacebookLikeButton"><iframe src="http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fsteverosenbaum.com%2Fcan-builders-cut-marketing-expenses-and-sell-more-homes-at-the-same-time&amp;layout=standard&amp;show_faces=true&amp;width=450&amp;action=like&amp;colorscheme=light&amp;locale=en_US" scrolling="no" frameborder="0" allowTransparency="true" style="border:none; overflow:hidden; width:450px; height: 60px"></iframe></p>
<p><img class="alignright size-full wp-image-1106" style="margin: 2px;" title="highlandhomes" src="http://steverosenbaum.com/wp-content/uploads/2010/02/highlandhomes.jpg" alt="highland homes builder social media success story" width="250" height="89" />YES!!!</p>
<p>Kudos to Highland Homes of Lakeland, Fl, for successfully leveraging online marketing to sell more homes while slashing their marketing budget in half.</p>
<p>Faced with extensive marketing budget cuts, Highland Homes reinvented themselves online.  Their formula: Incorportate blogging, and optimize their social media presence.</p>
<p>The results:</p>
<ul>
<li>A 26% increase in overall web traffic</li>
<li>A 53% increase in internet leads</li>
<li>An 13% increase in conversion – internet leads converted to contracts</li>
</ul>
<p>Best of all, Highland Homes <strong><em>wrote an average of 62 contracts in the first two months</em></strong> after implementing the program versus their average of 35 contracts per month prior to the campaign.</p>
<p>All this while cutting their print advertising budget by 50%</p>
<blockquote><p>The only changes we made were implementing a social media marketing program, while at the same time cutting our print advertising budget by 50-percent.<br />
-Kathie McDaniel, Highland Homes</p></blockquote>
<p><span style="color: #ff0000;"><em><strong>How can an automated sales and marketing program help you sell more homes?</strong></em></span><br />
Give me a call at 512-553-5159 or email me at Steve (at) SteveRosenbaum (dot) com and I will be happy to give you an overview.</p>
]]></content:encoded>
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