"The Best Damn LinkedIn Training PERIOD!" - Lee Cole
The Ultimate "80-20" Quickstart Guide To Using LinkedIn For Effective Lead Generation
Less than 2 hours from now you can be using LinkedIn better than 99% of all LinkedIn users & engage in meaningful conversations with pre-qualified leads ...
... instead of wasting your time with spammy tactics, random 'content posting', or wondering "where to start & what to focus on"
This is for you if you feel you're missing out on highly-prequalified B2B leads from LinkedIn ...
... but you never got around to using LinkedIn properly because you found it too confusing & overwhelming, ...
... or you are under the impression that it's all about 'non-stop networking' and posting lots of content.
From: Steve Rosenbaum &
Dr Veit U.B. Schenk
As a successful marketer with an 11-year track-record of getting clients for anything from info-products, to live workshops and high-end coaching programmes, there’s one ‘traffic-platform’ I (Veit) never managed to ‘make work for me’
LinkedIn.
As I was told, I
… and all I got was: tumble-weeds.
“hang on” I thought …
… “forget about all that messaging, LinkedIn does have paid advertising, and that’s what I’m good at!”
More tumble-weeds.
So, I had put LinkedIn into the mental box:
“it’s great for networking, …
… their paid ads are useless and expensive, …
… so back to Google & Facebook for my automated lead-gen”
But all of that changed when I met Steve – who is a bit of an underground “LinkedIn guru”
Because Steve opened my eyes to 3 make-or-break facts:
3) (yes, in that order): paid advertising comes LAST!
Get the foundation in place first. As I didn’t have the foundation in place, no wonder I couldn’t make ‘paid’ work.
Also, and this was a bit painful to hear for me as a 'paid traffic guy':
the sweet-spot of LinkedIn is NOT paid! That's more like the icing on the cake.
In fact, you can do 'most of the damage' with just the free version of LinkedIn!
2) (contrary to popular belief) that 'foundation' is NOT your profile
There are tons of courses out there that make you believe
"just create the perfect profile and 'they' will come" ...
... or adding all kinds of 'expert-status-boosting' vanity plays (like those (mostly BS) 'as seen on CNN'-logos etc.
Turns out: when you do that, you focus on the wrong end of the stick! (and 'they' don't come!)
Attracting & pre-qualifying your dream clients on LinkedIn a classic case of the 80-20 principle:
80% of your results come from 20% of your efforts …
… and having a ‘perfect profile’ is NOT that 20%!
All you need is to get the bare-bones basic profile right, (as long as you get the 20% of your profile right that actually matter) ...
... and you’re good to move onto the 20% that matter:
1) almost everybody is completely overcomplicating this whole ‘LinkedIn’ game.
I have to admit, when I looked at my LinkedIn ‘home-page’, I was overwhelmed …
… at least with Facebook, I know what I need to do:
post something here, comment & share something there.
(or in my case: split-test ads all day long until I get a relevance score of 10 and conversions that pay for themselves ...)
That’s it.
But here with LinkedIn, it seems like there are a bazillion moving parts and things you ‘could’ (or should?) be doing.
80-20 to the rescue again:
Steve uses a streamlined 11-step, 15-minute-a-day-process ...
... that gets results IMMEDIATELY:
I did have the barest-of-bare-bones profile (and the bits that were in it, were frankly rubbish) …
… I then did less than half of those 11 steps, ...
... spending no more than 5 minutes on it, and …
… increased my ‘LinkedIn’ (they call it "Social Selling Index") score by 14% over the weekend.
Pay Attention to This:
Why Is An Increased "Social Selling Index" Important?
This right here is an insight worth its weight in gold:
What you are doing here is the equivalent of 'search engine optimization':
when are you are at the top of the listings, LinkedIn sends you free and qualified traffic all day long!
But unlike with Google, where they have hundreds of 'signals' you can attempt to 'manipulate' ...
... LinkedIn only has 4. And they tell you EXACTLY which ones you need to work on!
... and my 14% is NOTHING compared to others who actually did the process properly:
Huge LinkedIn Success in First Week!
I went from SSI of 45 to SSI of 57 in 1 week following Steve's advice in LinkedIn Dominance, and I have not even finished the videos yet!
So, 14% more ‘juice’ for about 5mins worth of stupid-simple work.
Finally, I understood why I couldn’t make LinkedIn work for me:
I was treating it like a ‘traffic-source’ …
… instead of the ‘social network’ that it is.
Meaning:
As long as I give LinkedIn what it wants, they give me pre-qualified leads all day long!
Your job as a LinkedIn user & marketer is to optimize your Social Selling Index ... LinkedIn takes care of the rest!
The beauty is:
Giving LinkedIn what it wants & needs is actually a whole lot easier than on other platforms:
Unlike the Instagram™ or Facebook™ of this world …
… LinkedIn™ tells you EXACTLY what it wants you to do!
There are exactly 4 distinct categories you work on.
And they are of course all covered by Steve’s 15-min checklist.
Steve's 15-min checklist is your shortcut to optimizing your SSI!
No guess-work.
No posting random pictures of cute kittens.
Instead:
Absolute clarity on the precise steps that get more qualified eye-balls onto YOUR profile.
So, excited about this 15-min checklist, I hired Steve to help me with my profile and explain the process to me.
And what was supposed to be a quick walkthrough, …
… turned into a 2h masterclass on
‘how to get started with LinkedIn™ for absolute beginners …
... who have nothing or only the barest-of-barebone profiles on LinkedIn™ ...
... and never done anything with it and ...
... who are confused by all the things one could possibly do with
LinkedIn™’.
Yeah, that’s a mouthful, but you get the idea;-)
Plus of course, an exact action-plan for implementing this so I can now do what I came for in the first place:
Attract pre-qualified clients for my coaching programmes & workshops.
Introducing
Now, in case you find yourself in the same situation as me less than a week ago ...
... and you'd love to use LinkedIn for lead-generation,...
... but you're overwhelmed by all the options ...
... and you'd love someone to hold you by the hand and show you what's important and what isn't:
This is what you're getting with LinkedIn Clarity
We recorded the entire screen-share session where I showed Steve what I’d done (and failed with), and Steve then fixed it.
And as my pathetic profile is representative of what 99%+ of all users do on LinkedIn ...
... this real-life case-study (on how NOT to do it, and how to then fix it), is a million time more useful to you than some 'sanitized' made-up example that doesn't make sense in the real world .
On top of that, Steve explains the strategies behind everything we looked at, so you understand what we're doing and why we're doing it.
The entire 2h session is broken down into 6 easy to follow-along lessons - and you'll have access to all of them the very moment you sign up:
And obviously, you are getting your copy of Steve's famous 15-minute checklist (normally only available to members of his high-end coaching programmes)
you can get access to the masterclass here for only $97 $37 (introductory price will be removed without notice)
The reason for the discount is this:
This is a brand-new programme, and we would like to get some feedback & testimonials.
So we are willing to give you a massive 62% discount - and in return ask that you go through the course in the next 14 days ...
... and give us honest feedback!
It is our mission to make this THE BEST 'getting started with LinkedIn' training course on the planet ...
... and YOUR feedback helps with that.
So, please only take advantage of this offer if you are willing to actually look at the content, and give us proper feedback!
"Testimonials-discount" Package
Limited Time Only:
$97
Price Subject to Increase Without Notice
This Special Package Includes
Full Recordings of All Sessions!
The 'Goldmine' outreach script (see below)
Private Q&A Session
All Downloads & Templates
Here's what the session with Steve did for me:
This whole thing gave me such clarity and a feeling of “woah, now this I can actually do, this makes sense” …
… no need for a $2k ‘appointment generator’ programme, …
… and certainly no need for yet another
‘how to polish your LinkedIn profile until you use it as a replacement mirror for the Hubble space telescope’-course.
(ok, let's get very serious for a moment:
that lighthearted remark regarding the 'polishing' has a serious background:
as they say, you can't polish a turd.
And that's precisely what most people to when they focus all their effort on making their profile shine!
What really matters is the strategy behind it, and understanding WHY you are putting all those credentials, all that 'bragging & bribing' onto your profile in the first place!
and that strategy, that's exactly what Steve shared with me! And now you can have it too!)
Instead, I got this:
complete clarity on what all the moving parts are, and ...
... the few bits (80-20…) you actually need to focus on and ...
... in what order.
As you can hear in the recordings, after around 17mins, I told Steve:
“thank you, I’m done, I already got more than my money’s worth”.
And here’s why:
Just in that initial segment, Steve showed me
Added Bonus: The 'Goldmine' Outreach Script
After the session with Steve, I slapped myself:
because I did have a script I’d been using in the past that works like a charm.
Not only does it get a very warm response, but people also open up immediately, and actually tell you about their business situation.
Here's an example of a real-estate agent I approached in 2012 (yeah, stupid, that's how long I've been sitting on this script) ...
... and although it didn't lead to business with her, it created great referrals!
This 'outreach'-script a perfect fit for LinkedIn!
So, as a thank-you for the value Steve gave me, I’ve given him permission to share it in the masterclass - and when you see it, you'll immediately 'get' why it works so well!
Other gold-nuggets Steve shared:
There’s a ton more, but the key really is this:
A little more than half-way through the session I told Steve:
“The fog has lifted …
… not only do I have clarity on what needs to be done to attract pre-qualified clients with LinkedIn …
… but I also see now that 'working LinkedIn' and getting clients with it is very doable …
... I’m no longer confused & overwhelmed by all the things I ‘could’ be doing with LinkedIn”
So, if you are at a stage where you are looking for pre-qualified clients …
… and you think that LinkedIn ‘should’ in theory be a fabulous source …
… but you just haven’t managed to make it work for you, …
… or you’re simply confused by all the options, or …
… aren’t even clear what you can actually do with LinkedIn …
Then I invite you to share the outstanding experience I had from a true LinkedIn expert ‘looking over my shoulder’, …
… holding me by the hand and guiding me through what I thought was a jungle, but in reality is a whole lot simpler than I thought it was going to be:
and I'm pretty certain you too will then say:
"I can do this!"
Rave Reviews of Steve's Work
LinkedIn Dominance is by far the Best!
I'm reasonably well-informed about LinkedIn, been using it a long time, bought courses before. In the past month I've paid $800 or so for more LI training from different experts. Yours is by far the best, most actionable, worth taking notes on!
Steve goes into great detail on how he uses LI to establish and develop relationships with influencers' The tips are useful immediately in your business.
I love this training! You put words on what i need to know.
Some of the Best!
Thank you for some of the best training I've ever seen!
Great Stuff… I love it!
The 9 word message was awesome!
Steve is incredibly knowledgeable and has a way of sharing that in both an informative and entertaining way, Which makes it so much easier to absorb and act upon. I highly recommend you grab the opportunity to learn from Steve.
I can do this brotha!!
I already improved my profile during this webinar and made a few connections!
DANG... this is BRILLIANT! TOO much great stuff and I couldn't write it down!
Steve Rosenbaum
About the author
Steve Rosenbaum inspires and mentors tens of thousands worldwide to create massive income for themselves through his thorough and often entertaining training methods.
His style is often called, “Passionate", “Humorous", “Exciting" and “Real-Life", and is praised by many worldwide as the catalyst that has turned around the lives of people wanting and needing to start their own business.
Steve is the Author of dozens of books and courses. He has been featured in the the NY Times “So What Do You Do, vol. 2″, Wall Street Journal, interviewed by CBS News 20/20, and is a popular speaker that has inspired and motivated at numerous meet ups, events and rallies.
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Price Subject to Increase Without Notice
This Special Package Includes
Full Recordings of the entire session!
The 'Goldmine' outreach script (see below)
Private Q&A Session
All Downloads & Templates
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Get LinkedIn Clarity
Today...
"Testimonial Discount" Package
Limited Time Only:
$97
Price Subject to Increase Without Notice
This Special Package Includes
Full Recordings of the entire session!
The 'Goldmine' outreach script (see below)
Private Q&A Session
All Downloads & Templates
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