Today, Google announced plans to index the twitter streams of your friends and other social media and include the results in your searches. This amazing new development is sure to change SEO and personalize your SERPS.

“There is a very fundamental shift going on from the information Web to the social Web.” It’s a shift that Google has been participating in for several years…”, says Facebook COO Sheryl Sandberg.

Google labs has announced a new “experiment” to implement its new social media search a strategy.  As Google explains:

More easily find relevant blogs, reviews and other public content from your social circle.

Sign in to Google and do a search. If there’s relevant web content written by people in your social circle, it will automatically show up at the bottom of your search results under a section called “Results from people in your social circle.”

To see even more social content you can click the “Show options” link at the top of the results page and then click on the “Social” link.

What is your social circle? It’s a combination of your Gmail chat buddies, your Gmail contacts friends, family and co-worker groups, and people you’re publicly connected to on other social sites (such as Twitter and FriendFeed).

You can be a part of this experiment by visiting Google labs and reading more about Google’s social media search strategy.

How do you think Google’s new strategy will change the way businesses use search engines?

This Spring, Jay Thompson’s PhoenixRealEstateGuy took home Inman’s Most Innovative Blog Award.  It turns out that Inman is not Thompson’s only fan… so is Google!

The web is amuck with “SEO Experts” touting ways to manipulate the system to improve your search engine rankings.  Thompson proves theres no trickery needed.  The best way to consistently come out on top for important search terms is to provide good, timely, relevant content and become the trusted authority in your field.

Here’s an incredible example of how powerful and quickly good blogging can get you top search engine results.

On July 28, 2009, Horizon Realty in Chicago caused a buzz in the social media world when they announced that they were suing one of their tenants for making a negative tweet to her 22 followers.

Click to Enlarge

This caused an immediate backlash.  Thousands of people blogged, tweeted and retweeted lethal attacks on Horizon ranging from the humorous to the rediculous.

Amazingly, the search term “Horizon Realty” skyrocketed from next to nothing to Number 66 on the Google Hot Trends… That’s right 66 on all of Google!

PhoenixRealEstateGuy.com did what it does best.  It reported on important relevant news that effected it’s industry, as it happened.

And Google LOVED IT!

Click to Enlarge

So much so, that Google rewarded PhoenixRealEstateGuy.com with the number 3 blog post return and high ranking on it’s regular search.

Think about that.

In the course of a few hours an event happened that causes a search term to become one of the hottest on the web, and Jay Thompson, because of the trust and authority he had built up, was able to capture those eyeballs and bring them to his site.

How valuable is that?

News events happen all the time.  You need to earn Google’s trust over time by being a consistent and reputable reporter.  When you do, Google will reward you for your efforts.

Congrats to you Jay, and thank you for being a leader in the social media movement.

• RT @ PerryBelcher Best Market Book in 20 Years http://bit.ly/1al9CZ #
• RT @ PerryBelcher Best Marketing Book in 20 Years http://bit.ly/1al9CZ #
• @anne0208 You are dedicated. What's your project? in reply to anne0208 #
• @PerryBelcher favorite brainstorming tool <– [VIDEO REVIEW] http://bit.ly/4dGQix Please RT #
• Just got back from Austin's Farmers Market… #
• I love Dim Sum! We've got a great restaurant here called… Get Sum Dim Sum. Uuuummmmm, good stuff! #
• Can this software really create money making ideas? <– [VIDEO REVIEW] http://bit.ly/4dGQix Please RT #
• Having trouble with tweetdeck. Testing my facebook link #
• Trying to decide what's for dinner. Any ideas? #
• Anybody selling their home? I need somebody to proofread my new "Big Bad Home Sale". #

• @jasoncrouch Looking forward to our new webinar series… Let's schedule soon in reply to jasoncrouch #
• @ReTweet_Bot thank you for RT in reply to ReTweet_Bot #
• Thank goodness she's safe… <= [BLOG] http://bit.ly/fy6KY #
• What should we do with these monsters??? <= http://bit.ly/sL7aT #
• Go Paul Go! Paul rides 105 miles to support JDR F » [VIDEO] http://bit.ly/GoPaul Please RT @tweetmeme. #
• RT @PerryBelcher: I'll be speaking here September 12th http://bit.ly/dLTDK <–Come Join Me. Would die to be there! #

• RT @PREASignature: @SteveRosenbaum I am having lunch with your partner in crime Jason C on Thurs. >> I will be there! #
• About to grill some burgers… #
• My brother Paul leaves tomorrow for 105 mile bike ride for Juvenile Diabetes. Please post your support comments by RT #
• Go Paul Go! Paul rides 105 miles to support JDR F » [VIDEO] http://bit.ly/GoPaul Please RT @tweetmeme #
• Just posted on ActiveRain: Go Paul Go! http://activerain.com/t/1212937 #
• Go Paul Go! Paul rides 105 miles to support JDR F » [VIDEO] http://bit.ly/GoPaul Please RT @tweetmeme #
• I uploaded a YouTube video — SupportForPaul http://bit.ly/3Bhw41 #
• Me too… RT @joelcomm: just sittin….. #