JVPress is a new wordpress theme that makes Kajabi style launches dead simple.  Many of you asked how I put up this very successful campaign that has earned nearly 100 comments on Facebook, as well as over a thousand video views and countless shares via Twitter and other social networks.  This video case study shows you exactly how JVPress ties it all together.

Best of all, unlike Kajabi, JVPress does not charge a monthly fee.  Plus, you maintain control of your own domain instead of handing over the hosting to an unknown 3rd party.  JVPress is a very affordable theme that will deliver you powerful results.

Full disclosure: I highly recommend JV Press because of the great results it gives me, and therefore participate in their affiliate program which are tied to the links in this post and my rolodex.  Should you think that I’m not deserving of a referral fee, simply search for their website and visit it directly.  Either way, give JVPress strong consideration for your social media promotional strategy.

It’s been nearly 4 years since Chris Anderson wrote one of my favorite business books called “The Long Tail”.  Still, I find his premise to be one of the absolute truths that most companies can follow right away to target online marketing and become the expert authorities in their field.

It’s all about niche marketing.

Just yesterday I was advising one of my clients, we’ll call him Paul, on positioning his business.  He’s in a pretty small industry of about $100 million.

“Who are the gorillas in your business?” I asked.

Paul named four companies that accounted for over $70 million dollars.  Sure enough, Pareto’s principle, aka the 80-20 rule governs this small market.

Paul was working on a new product and marketing strategy that put him head to head with the gorillas… a very dangerous place to go.  We estimated that those companies spend more money every month on advertising than Paul takes in per year in revenues.

The Long Tail says that there is $20 million in this market which Paul can target to become a niche expert.  This is perfect for Paul because he has a very specialized product that is not for the masses.  Also, Paul’s company is still fairly small.  There is plenty of room for him to grow and greatly increase his revenues and profits within The Long Tail.

A lot has been written about Chris Anderson’s great book.  In fact here is a great summary on Wikipedia.  Still, you should pick up a copy.  The 30,000 foot view says that most companies will do better by finding their niche and becoming the expert.  The internet is the perfect instrument to accomplish this because it allows you to get your message out to so many people, at such a low cost.  Social networking allows you to do this even more.

To be successful in The Long Tail, answer these questions:

• What are you the best at?
• Who needs these skills?
• Where are these people?
• What pain are they in?
• How can you fix their pain?

What are you doing to find success in The Long Tail?  Please comment and tell me.

Welcome back! I trust everybody had a happy and healthy Thanksgiving with their family.  This is a great time of year for education and training.  Many of us have a little bit more time off of work, and we spend some times sharpening our skills and preparing for the upcoming year.

Here is some important information you need to know about my upcoming  free webinar CRM Software: Your Constant Contact Cash Machine and also about my mastermind groups for blogging, audio/video and CRM.

The CRM webinar will be held this Tuesday, December 1 at 3:00 CST.  Watch your email inbox this Monday for login instructions (if you are not subscribed to this blog, you must register below to get the webinar instructions Monday).  I have a special guest from my favorite CRM company scheduled to meet with us to share with you successful contact management and sales automation techniques.

The mastermind groups are a big hit! I’m getting scores of emails about them, and I’m going through them and trying to respond personally to each one.  I’ve also teamed up with Kathy Goughgenour, President and Founder of LeadBoosterClub.com to help run the Blogging master mind group.  Kathy is an expert trainer and has designed her entire company around helping blogger create content for their websites.  I’m thrilled to have Kathy on board!

Make sure you are subscribed to Social Media Do’s and Don’ts.  If not, fill in the box below to “Follow Me”.  Watch your email inboxes for more important news from me about the free CRM webinar and the mastermind groups.

It’s true, I don’t want you to pay me a dime for my complete Internet Marketing Strategy Guide. I’ll give it all do you… 387 pages PLUS over 4 hours of audio interviews with expert marketers and tons of swipe files.

Why am I doing this?

Because I’m trying to help a family in need this Holiday Season. I’ve already raised over $600 in one day. My goal is to raise over $2000. You help them, and I’ll help you. Here’s how you can get this incredible web marketing content for just a small donation (as little as $10).

This week I’ve helped many people from Virtual Real Estate BarCamp (#VREBC) that took advantage of my offer for a free blog critique. I’ve seen some great looking blogs, but many of the people that asked for my help did not have a strong blogging strategy and technique that would help them get good search engine results and strong backlinks.

That’s why I made this video called Blog Posting Secrets.

Watch over my shoulder, as I show you step by step how I wrote today’s blog post “Free Webinar – CRM Software: Your Constant Contact Cash Machine” . (Sorry, I was a little tongue tied today… so I sound a bit funny. But the content of this video more than makes up for it!)

Let’s take this post to the next level… Leave your comments about how you write your blog posts.

Over 1900 people attended Virtual Real Estate BarCamp today where I gave this presention, “The Best Free (and Nearly Free) Online Tools for Your Business”.

The response was unbelievable! I had hundreds of follow up requests for a copy of this presentation plus access to my $1,000,000 Rolodex of my favorite online marketing tools and free software sites.

In case you missed it the first time… you will definitely want to watch and learn where to find the best web sites and programs.

When you’re all done, make sure to download access the my list of the best marketing resources.

Would you do me one small favor in return, because I know a lot of people would like to see this? Please share my video by writing about it on your blog, tweeting about it, posting it on facebook, or sending an email with a link to your friends.

Did I miss any good sites or programs? (Hint: I’m sure you Mac addicts have some resources you’d like to comment about!)

When you ‘ve been doing internet marketing successfully as long as I have, you build up quite a list of vital contacts and resources.

I have a special gift for all who attend my VREBC presentation “The Best Free (and Nearly Free) Online Tools for Your Real Estate Business” today at 3:15PM PST (6:15 EST). Those who watch my presentation will find out how to get access to my $1,000,000 Rolodex… filled with access to the tools that have helped me and that I feel every online marketer should have.

I you haven’t signed up for VREBC, you must do so right now. The presentations are starting! Also, make sure you sign up for my free Preview Calls featuring interviews with many of the top presenters.

Remember, set an alarm to be at The Best Free (and Nearly Free) Online Tools for Your Real Estate Business at 3:15 PM PST (6:15 EST)!

I’m excited to announce that I will be presenting at the upcoming Virtual Real Estate BarCamp on November 17.  My presentation is called “The Best Free (And Nearly Free) Online Tools for Your Real Estate Business”

Now I’ve got a whole bunch of my favorites in my $1,000,000 Rolodex, but I’d like to ask your help in sharing with me what you think are the best of the best!

Go ahead! Leave me a comment with your favorite tools and software. 

P.S.  Don’t Miss Me at the Virtual Real Estate Bar Camp November 17 at 3:15PM EST.

Free Trial of My Favorite Mind Mapping Software