I am a champion of entrepreneur success, and I love to celebrate business owners who get it right. That’s why I use Foursquare so much and often write about my favorite restaurants on my blog.
Spicy Parrott, in Lakeway, TX is the type of place that I love to tell the world about.
You can read all about our outstanding dinner on Yelp! But here is where I share best of class practices that I experience from business owners that set them apart from the competition.
We found Spicy Parrott the way we find a lot of new places, using Restaurant.com. There is no way we would have known about it otherwise. It’s not real close, and it’s hard to see from the road.
When we pulled up, we immediately knew we found a unique place with friendly service. We were welcomed by the owner, Garrett, who was casually relaxing, enjoying a smoke on the Jimmy Buffett inspired Adirondack chairs in front of the restaurant. You could tell from his demeanor that he was proud of his joint. A slight smirk of confidence suggested he knew that we would find what we came for and make the journey worth while!
And we were not disappointed… The food was very good, by the service, attention and atmosphere made it taste even better. Our server, Sonya was excellent and made us feel that we were her only table.
But then Garrett came by to see us. In fact, he paid a visit to every table. He thanked us for coming, and took great interest in our experience.
As you know, I couldn’t let the opportunity slip by to ask him some quick questions about his business.
“Tell me about Restaurant.com,” I asked. “Does it work for you?”
“It’s expensive… and worth it,” he replied. “In fact, I’m thinking about improving my offer next month.”
Garrett knows that his place is not easy to find, physically or virtually. He is tucked in the corner of strip center, not easily seen from the road, and off the beaten path for a lot of people. His website needs a lot of work and is not SEO friendly at all.
But, he made the wise choice to invest in an “Influencer” that could get the word out to a ton of traffic. Instead of competing with thousands of restaurants on the web, he is prominently featured alongside a few dozen high quality establishments on one of the highest traffic sites for his target audience, Restaurant.com.
And then, most importantly, Garrett backs it up by offering a creative menu, fun place and excellent service. The result: rave reviews on Yelp! and Urbanspoon (which feeds Google).
This is Guerilla Marketing at it’s finest! Great job to Garrett and the Spicy Parrott crew.
Now I have to check out their breakfast… I hear that’s what they’re known for!