Each year, Inman News announces the launch of the Inman News Innovator Awards process with a call for nominations several months prior to the Real Estate Connect conference.

Nominations are open to all and are submitted online. An Inman News review team considers the nominations and selects a list of finalists, and the finalists are drawn from the nominees and a list of other prospects suggested by the Inman News editorial team. The review team selects the winners from the list of finalists.

Congratulations to Krisstina and The GoodLife Team!

Use this information along with “Automatic Follow Up Messages That Sell More Stuff” to write engaging business letters that convert more prospects into lifelong raving fans.  (For a limited time, pay only $10 and save 83%)

Here’s what Tellman reveals:

Try including one of these “power words” when writing subject lines in your email responder and see what happens to your open rate:

Most Powerful Email Autoresponder Word #5: “Secret”

Here’s an example of how to use the word “secret” to make a subject line more tantalizing.

Say a subject line in your email autoresponder is, “here’s your information”
Change the subject line to, “your secret information”

See how that makes it that much more tantalizing?
Who wants “information” when they could get some “secret information”?

Most Powerful Email Autoresponder Word #4: “How to”

People love “how to” information. Just look at sites like “Instructables” and you will see what I mean.

Here’s an example of how to use the phrase “how to” to make a subject line more tantalizing.

Say a subject line in your email autoresponder is, “cat shaving instructions”
Change the subject line to, “how to shave your cat”

Notice how inserting “how to” instantly changes the subject of the sentence from a “thing” to an “action.”

Most Powerful Email Autoresponder Word #3: “You” / “your”

Ok, maybe it’s sad, but true: most people would rather hear about themselves than about you, or your product, or basically anything else on the planet.

So, here’s how to take a subject line in an email autoresponder and
instantly make it more interesting to your reader.

Say the subject line is, “bank account.”
Now insert the word “your” and it becomes “your bank account.”

See how that works?…

Most Powerful Email Autoresponder Word #2: “{Firstname}”

Ok, one of the most powerful words you can use in your email autoresponder subject lines is not actually a word, but a function of your email autoresponder that you really need to know how to use.

Inside your email autoresponder, you will see the option to “personalize” both on your email body, and on the email subject line. Most people know that you should start your emails with the personalization {firstname}, but did you know that using the personalization option in your subject line can increase open rate?

Again, it’s probably because we love to hear about ourselves…and because you’re trained to respond to your name being called from the time you were just a few months old. It’s a conditioned reaction to respond to your first name.

Most Powerful Email Autoresponder Word #1: Brand names

Now, in this case as well one of the most powerful words you can use in your email autoresponder messages is not a word, exactly, but a type of word. This type of word I will call “brand names” but what I really mean by this is either brand names or celebrity names that everyone recognizes.

Some examples of the types of brand names I have included in subject lines and emails in my email autoresponder that have simply “killed it” for open rates and clickthrough rates:

Google
PayPal
Iron Man

…and so on. One of the things you can do is to take notice of what movies are playing currently, write an email that includes some comments about that movie or ties it into your product in some way, and then use the movie name in your subject line when loading your email autoresponder up.

“Automatic Follow Up Messages That Sell More Stuff” is my brand new multimedia course which will show you exactly how to increase sales with engaging business letters.  It comes loaded with an HD Video presentation, plus optimized video and audio versions for your personal players.  You even get a companion workbook loaded with ready to use email templates that you can use for your own business.  For a limited time, you pay only $10 for this valuable information that will pay you back many times over.  (Sorry if you read this post after the Early Bird promotion expires, Even at the regular price of $47, “Automatic Follow Up Messages That Sell More Stuff” is a very valuable investment in your business.)

And the rest of the country is paying attention, too!

You, can share the spotlight with The GoodLife Team, and also help them win a big award in 2 ways:

First, HGTV has contacted The GoodLife Team to participate on their hit TV show “My First Place”. The GoodLife Team wants to know:
Are you or someone you know:

• Just beginning your search & looking to purchase by the Fall 2010
• Fun, interesting & excited to be on TV
• Willing to share your experience with viewers

If so, The GoodLife Team would  like to help you find your perfect first home AND help make you a star!!! Please email experience@goodlifeteam.com for more information.
If you know of any first-time homebuyers who would be interested, please share this post with them.

Secondly, The GoodLife Team has been nominated as one of ten finalist’s for Inman News’ prestigious Innovator of the Year award.

The voting is open to the public.  All you have to do to vote is visit Inman and “Click on the Blue Button” to vote for The GoodLife Team (Listed under “Brokerage or Franchise”.

Good Luck to Krisstina Wise and The GoodLife Team!

Can the success of that campaign be duplicated in today’s new media world?  How should businesses use radio?  These were two questions I wanted answered at a radio advertising class I attended Wednesday afternoon.

Border Media, who owns several Austin radio stations, invited me as a guest to learn how businesses should use radio advertising as a part of their overall marketing strategy.

Karen Travis, from Advantage Systems, Inc. delivered a thought provoking presentation with several very interesting facts about radio strengths.  One in particular, really resonated with me:

Radio is the best marketing medium to reinforce a message by combining with other media.

Think about it…  Aren’t you usually doing something else while you’re listening to the radio?  That makes a lot of sense to me.  I often have the radio on while I’m browsing the web, or driving my car.  Wouldn’t a billboard have far more impact if you noticed it at the same time an ad  for the product played on your radio?

How many creative ways can you think of using radio to reinforce your website?

Who is going to leave the light on for you?

Motel 6 capitalized on some of radio’s strongest benefits:

People remember things they hear on the radio.

• Radio has a retention rate of 92%, better than most other forms of advertising.
• Radio plays to the “Theater of the Mind”. Most people have a mental image of Tom Bodett, which helps them remember his name and Motel 6′s name.  If you want to have some fun, look for a picture of Tom Bodett. I bet he looks a lot different than you thought!
• Radio production and airtime is very inexpensive relative to TV and newsprint advertising.  This allows you to broadcast with more frequency and reach to get your message out to a broader audience.

As you know, I am a strong proponent of using all media to reach the broadest audience and to fill your marketing funnel.  The takeaway I got from Karen was that a properly formulated radio campaign is a key component of a successful offline and online marketing strategy for your business.

Ryan inspired a bit of creativity in me, as well. You’ll never believe what he got me to do live on the air! Hint: I ended up providing all listeners with a secret link where they can download a free copy of my Big Bad Home Sale book.

Listen to the show below and snatch your BBHS book!

Download audio file (WCRLive20100513.mp3)

image by oylerdp

Update!

Wow!  What a show! We really dug deep into exploring how to bring innovation into the workplace.  There were so many great examples, that I ended up promising a free digital copy of my book Big Bad Home Sale to all of the listeners.

You can get your free copy of Big Bad Home Sale too, by listening to the the show archive at http://bit.ly/9aMKcP.

CC Flickr by S0ul_F00D

A good follow up letter hypnotizes the reader and leads them to your desired result.

This is what I LOVE to do… follow up, keep in touch, and be there when the buyer is ready to buy.

It sounds so easy!

It is easy, if you know what to say, how to say it, and when to say it.

This Monday, May 10, I’m teaching my first ever Tomato University Class:
“Show Me Your Back End – Autoresponder Messages That Sell More Homes,”
and I’d like you  to to come.

I’d like you to come for 4 reasons:

1. This is important information that will help your business (even if you
   don’t use an autoresponder, so will still learn to write Killer emails that
   get results)
2. Support Tomato University.  Jim Cronin and his staff have worked
   their back ends off to bring us Virtual Real Estate BarCamp, and I’d like
   them to succeed with their new venture.
3. I love teaching and helping people grow their business.
4. All attendees get my Killer email swipe files that they can copy and use
   for their own business.

   (OK… Full Disclosure, Reason #5: I do get a few shekels for teaching this class… so buy me lunch, and I’ll teach you how to be a great marketer!)

It’s real easy to register now for Show Me Your Back End – Autoresponder Messages That Sell More Homes.

Oh, and can I ask you one more small favor. Please promote my class on twitterusing #SMYBE and also on facebook and I’ll send you a free digital copy of my Big Bad Home Sale book.  Just email me a link to your promo at Steve@SteveRosenbaum.com and let me know where to send the book.

Thank you, Steve, see you Monday.

Terry LeClair is a Realtor, just like many of you.  He got frustrated by real estate software programs that claimed to be complete turnkey solutions… but in fact left much to be desired.

He decided to do something about it.

Terry built RealtySites PLUS from the ground up to improve on the shortcomings on the other leading software packages.

Is RealtySites PLUS as good as Terry claims?  That’s what I want to know.  Comment below and tell me:

What would you ask Terry?

(P.S. Don’t forget to register for the webinar by clicking here. )

The Facebook Fanatic himself, Mike Mueller will be a guest panelist next Wednesday as we evaluate an exciting new Real Estate marketing platform called RealtySites PLUS (RSP).

I will be hosting the event and will have RSP owner Terry LeClair present to you how this program out performs other top performers.  The program is designed by Realtors for Realtors.  You will want to see how he has made everything drop dead simple.

Mike Mueller will wrap things up with his own ideas about how to integrate RSP into your social media marketing strategy.

Register now, and join us Wednesday, April 21.

REGISTER NOW

]]> http://steverosenbaum.com/mike-mueller-joins-me-for-complete-real-estate-marketing-solution-webinar/feed 0 http://steverosenbaum.com/chris-brogan-says-grow-bigger-ears http://steverosenbaum.com/chris-brogan-says-grow-bigger-ears#comments Thu, 08 Apr 2010 02:10:36 +0000 admin http://steverosenbaum.com/?p=1310

Creative Commons Licensephoto credit: B Rosen

My friend Jonathan Rivera decided to take a day off from his blog… and who does he get to guest blog for him?  None other than Chris Brogan!

That’s kind of like getting Babe Ruth to step in to pinch hit for you (hats off to you, Jonathan).

So, like Babe Ruth, Chris knocks it out of the park!

His post, How to Find Your Digital Self, gives a fantastic, concise social media marketing strategy, complete with a breakdown of how to manage your time most efficiently to find and attract new followers.

This is exactly the question I get asked every single day.

It’s must read stuff… you’ll especially want to find out what Chris Brogan means when he says to “Grow Bigger Ears”, and how to make it all work for you.

Who’s on deck, Jonathan?