You’ve got to see this… Here are the exact steps for an internet campaign that immediately got my client’s instant results and leads from data they had been sitting on for a long time.

You probably have information like this in your system, too.  What could you do if you could drill down and find the needles in the haystack?

Here is the first of the “Show Me Your Back End” videos tying into my presentation Monday at Virtual Real Estate BarCamp. (Register now for VREBC if you have not done so already).

Make sure to also subscribe to this blog using the form at right or below, because on Sunday, I am going to send out a study guide to help you tie it all together.  Only subscribers will get the study guide, plus they will be the first to know about each new video.

What do you think of my back end?  Please share your comments and questions below?

Just got finished with a chat. Pretty scary stuff having a dialog with somebody you know is a thief. Check out the chat log below. I called my Friend’s place of work immediately when I finished the chat. Maybe somebody will be able to catch him at Western Union.

PS: He’s trying to chat with me now to see if I’ve gone to Western Union

Facebook Chat with Thief:

[MS]
8:41am
how are you doing??
how are you doing??
[You]
8:42am
Hey M! Doing well and you?
[MS]
8:42am
Am not good at the moment……..I and my family are in some deep mess right now
[You]
8:42am
I hope you mean the blizzard
[MS]
8:43am
We are currently stuck in London,UK..last night i and my family traveled to London on a short vacation unfortunately we got mugged at a gun point
I was hurt on my head,writing you in tears now as we speak All cash and credit card was stolen off including cell phone,it was a brutal and scary experience
[You]
8:43am
Holy Shit. Nobody was hurt?
OMG. Can I get in touch of any family for you?
[MS]
8:44am
We are freaked out here,have been to the embassy and the police they are not helping issues at all i was ask to come back in three weeks time….Thank God we still have our life and passport saved.I Need your help??
[You]
8:45am
how can I help?
[MS]
8:45am
Our return flight leaves in 3hrs from now but we are having problems settling the hotel bills and the hotel management won’t let us go until we pay the hotel bills
I need you to Loan Me some money to settle my bill and also take a cab down to airport..I will def refund it back as soon as we get back home
[You]
8:46am
How much?
[MS]
8:46am
900
[You]
8:46am
will that be enough?
[MS]
8:46am
yes
You can wire the money to me through western-union all you need is name on my passport and location
[You]
8:47am
M, would love to help you, but how do I know it’s real?
[MS]
8:47am
if i was not the one i won’t have asked you to send the money to my name,as we both know i will need some kinda of identification at the bank or western union before cashing the money…as this point i will want you to know that you are my only hope.
[You]
8:47am
OK, give me all the info I need to get it to you.
[MS]
8:48am
ok
Name : MS Address : 7 Walworth Road London, SE17 1RL, United Kingdom
got it
[You]
8:49am
What’s the name of the hotel you are at?
[MS]
8:49am
do yo know any western union outlet around you there
[You]
8:50am
I’ll find one.
When do you these this by?
[MS]
8:50am
ok..how long will it take you to have done and get back to me on time
[You]
8:51am
I can leave in 10 minutes
[MS]
8:51am
ok
let me give you email
me2you201@hotmail.com
[You]
8:52am
Good luck, M. I hope all goes well.
got it. thanks

Tellman Knudson is an email marketing master.  He has sent out millions of emails to hundreds of thousands of people.  He recently divulged his secret list of the most powerful email autoresponder words to increase sales.

Use this information along with “Automatic Follow Up Messages That Sell More Stuff” to write engaging business letters that convert more prospects into lifelong raving fans.  (For a limited time, pay only $10 and save 83%)

Here’s what Tellman reveals:

Try including one of these “power words” when writing subject lines in your email responder and see what happens to your open rate:

Most Powerful Email Autoresponder Word #5: “Secret”

Here’s an example of how to use the word “secret” to make a subject line more tantalizing.

Say a subject line in your email autoresponder is, “here’s your information”
Change the subject line to, “your secret information”

See how that makes it that much more tantalizing?
Who wants “information” when they could get some “secret information”?

Most Powerful Email Autoresponder Word #4: “How to”

People love “how to” information. Just look at sites like “Instructables” and you will see what I mean.

Here’s an example of how to use the phrase “how to” to make a subject line more tantalizing.

Say a subject line in your email autoresponder is, “cat shaving instructions”
Change the subject line to, “how to shave your cat”

Notice how inserting “how to” instantly changes the subject of the sentence from a “thing” to an “action.”

Most Powerful Email Autoresponder Word #3: “You” / “your”

Ok, maybe it’s sad, but true: most people would rather hear about themselves than about you, or your product, or basically anything else on the planet.

So, here’s how to take a subject line in an email autoresponder and
instantly make it more interesting to your reader.

Say the subject line is, “bank account.”
Now insert the word “your” and it becomes “your bank account.”

See how that works?…

Most Powerful Email Autoresponder Word #2: “{Firstname}”

Ok, one of the most powerful words you can use in your email autoresponder subject lines is not actually a word, but a function of your email autoresponder that you really need to know how to use.

Inside your email autoresponder, you will see the option to “personalize” both on your email body, and on the email subject line. Most people know that you should start your emails with the personalization {firstname}, but did you know that using the personalization option in your subject line can increase open rate?

Again, it’s probably because we love to hear about ourselves…and because you’re trained to respond to your name being called from the time you were just a few months old. It’s a conditioned reaction to respond to your first name.

Most Powerful Email Autoresponder Word #1: Brand names

Now, in this case as well one of the most powerful words you can use in your email autoresponder messages is not a word, exactly, but a type of word. This type of word I will call “brand names” but what I really mean by this is either brand names or celebrity names that everyone recognizes.

Some examples of the types of brand names I have included in subject lines and emails in my email autoresponder that have simply “killed it” for open rates and clickthrough rates:

Google
PayPal
Iron Man

…and so on. One of the things you can do is to take notice of what movies are playing currently, write an email that includes some comments about that movie or ties it into your product in some way, and then use the movie name in your subject line when loading your email autoresponder up.

“Automatic Follow Up Messages That Sell More Stuff” is my brand new multimedia course which will show you exactly how to increase sales with engaging business letters.  It comes loaded with an HD Video presentation, plus optimized video and audio versions for your personal players.  You even get a companion workbook loaded with ready to use email templates that you can use for your own business.  For a limited time, you pay only $10 for this valuable information that will pay you back many times over.  (Sorry if you read this post after the Early Bird promotion expires, Even at the regular price of $47, “Automatic Follow Up Messages That Sell More Stuff” is a very valuable investment in your business.)

Listen and learn the art of innovation management. This week I was the guest on WCR Live Radio Program with the host Ryan Shaughnessy The topic was how to create a culture of innovation in the workplace.

Ryan inspired a bit of creativity in me, as well. You’ll never believe what he got me to do live on the air! Hint: I ended up providing all listeners with a secret link where they can download a free copy of my Big Bad Home Sale book.

Listen to the show below and snatch your BBHS book!

Download audio file (WCRLive20100513.mp3)

image by oylerdp

CC Flickr by S0ul_F00D

A good follow up letter hypnotizes the reader and leads them to your desired result.

This is what I LOVE to do… follow up, keep in touch, and be there when the buyer is ready to buy.

It sounds so easy!

It is easy, if you know what to say, how to say it, and when to say it.

This Monday, May 10, I’m teaching my first ever Tomato University Class:
“Show Me Your Back End – Autoresponder Messages That Sell More Homes,”
and I’d like you  to to come.

I’d like you to come for 4 reasons:

1. This is important information that will help your business (even if you
   don’t use an autoresponder, so will still learn to write Killer emails that
   get results)
2. Support Tomato University.  Jim Cronin and his staff have worked
   their back ends off to bring us Virtual Real Estate BarCamp, and I’d like
   them to succeed with their new venture.
3. I love teaching and helping people grow their business.
4. All attendees get my Killer email swipe files that they can copy and use
   for their own business.

   (OK… Full Disclosure, Reason #5: I do get a few shekels for teaching this class… so buy me lunch, and I’ll teach you how to be a great marketer!)

It’s real easy to register now for Show Me Your Back End – Autoresponder Messages That Sell More Homes.

Oh, and can I ask you one more small favor. Please promote my class on twitterusing #SMYBE and also on facebook and I’ll send you a free digital copy of my Big Bad Home Sale book.  Just email me a link to your promo at Steve@SteveRosenbaum.com and let me know where to send the book.

Thank you, Steve, see you Monday.

Creative Commons Licensephoto credit: B Rosen

My friend Jonathan Rivera decided to take a day off from his blog… and who does he get to guest blog for him?  None other than Chris Brogan!

That’s kind of like getting Babe Ruth to step in to pinch hit for you (hats off to you, Jonathan).

So, like Babe Ruth, Chris knocks it out of the park!

His post, How to Find Your Digital Self, gives a fantastic, concise social media marketing strategy, complete with a breakdown of how to manage your time most efficiently to find and attract new followers.

This is exactly the question I get asked every single day.

It’s must read stuff… you’ll especially want to find out what Chris Brogan means when he says to “Grow Bigger Ears”, and how to make it all work for you.

Who’s on deck, Jonathan?

Once is never enough!  Or maybe I should call this Show Me Your Back End… The Sequel!  Or the Back End that Ate Austin.

I am very excited to announce that I will be presenting the new and improved, super-duper, highly automated (but simple to use) follow up system that will turn your leads into clients.

It all happens at RE BarCamp in Austin, March 11, 2010 (right before SXSW).  Sign up now!

A special thank you to all of our sponsors and especially RealtySitesPlus.com and Pacesetter/Reytex Homes, our Lone Star and Cowboy Partners!

Comment below, let me know you’ll be there (and what you’d like to know about your Back End… or just give me a better name for the darned thing!)

P.S. I’ll be posting updates on my Facebook Fan Page so follow me now!

You can stop worrying about Search Engine Optimization.  There is an easy way to get more traffic to your site so that SEO comes naturally.

Start a Blog.

Not just any blog.  You have to set it up right so that it is fully optimized for google and the other search engines.  You also have to have a posting strategy that works.  When you do these 2 things you will get results. (hang on til the end and I’ll show you how)

Want proof?

I’ll compare my site, the one you are on right now with the  web site grader of a random site I found of a local business, Marygrove Awnings of Austin, TX.

We’ll use a great, FREE tool called Web Site Grader, put out by Hub Spot.

Now, take a look at Marygrove’s web site grade results.  This site scores only a 63 (out of 100).  Scroll down and you will see that the site has been up for over 11 years, yet only has 45 pages indexed by google.

The search engines do not like sites like these because they are not frequently updated.  Their content gets stale.

On the other hand, this site, SteveRosenbaum.com is optimized much better for the search engines to drive traffic to it.  It scores a 93!  Even though this particular site has only been up for less than 6 months, Google has indexed over 139 pages on it!

Do you want to set up your site to get more traffic, while saving yourself a lot of money, time and aggravation? Ask me about my turnkey blog installation and training program.  In less than 2 days, you can completely upgrade your site to be fully optimized with a custom, full-featured blog installed on your own private domain.

Send me an email, and tell me more about your needs.

What are the keys to a successful follow up campaign?  First of all, you need to know when and how to contact your customers.  But most importantly, you absolutely must make sure to engage the customer and make them want what you have.

This video outlines the key steps you must take to make your messages irresistible.  Keep following… more SMYBE Follow Up Videos coming soon!