Use this information along with “Automatic Follow Up Messages That Sell More Stuff” to write engaging business letters that convert more prospects into lifelong raving fans.  (For a limited time, pay only $10 and save 83%)

Here’s what Tellman reveals:

Try including one of these “power words” when writing subject lines in your email responder and see what happens to your open rate:

Most Powerful Email Autoresponder Word #5: “Secret”

Here’s an example of how to use the word “secret” to make a subject line more tantalizing.

Say a subject line in your email autoresponder is, “here’s your information”
Change the subject line to, “your secret information”

See how that makes it that much more tantalizing?
Who wants “information” when they could get some “secret information”?

Most Powerful Email Autoresponder Word #4: “How to”

People love “how to” information. Just look at sites like “Instructables” and you will see what I mean.

Here’s an example of how to use the phrase “how to” to make a subject line more tantalizing.

Say a subject line in your email autoresponder is, “cat shaving instructions”
Change the subject line to, “how to shave your cat”

Notice how inserting “how to” instantly changes the subject of the sentence from a “thing” to an “action.”

Most Powerful Email Autoresponder Word #3: “You” / “your”

Ok, maybe it’s sad, but true: most people would rather hear about themselves than about you, or your product, or basically anything else on the planet.

So, here’s how to take a subject line in an email autoresponder and
instantly make it more interesting to your reader.

Say the subject line is, “bank account.”
Now insert the word “your” and it becomes “your bank account.”

See how that works?…

Most Powerful Email Autoresponder Word #2: “{Firstname}”

Ok, one of the most powerful words you can use in your email autoresponder subject lines is not actually a word, but a function of your email autoresponder that you really need to know how to use.

Inside your email autoresponder, you will see the option to “personalize” both on your email body, and on the email subject line. Most people know that you should start your emails with the personalization {firstname}, but did you know that using the personalization option in your subject line can increase open rate?

Again, it’s probably because we love to hear about ourselves…and because you’re trained to respond to your name being called from the time you were just a few months old. It’s a conditioned reaction to respond to your first name.

Most Powerful Email Autoresponder Word #1: Brand names

Now, in this case as well one of the most powerful words you can use in your email autoresponder messages is not a word, exactly, but a type of word. This type of word I will call “brand names” but what I really mean by this is either brand names or celebrity names that everyone recognizes.

Some examples of the types of brand names I have included in subject lines and emails in my email autoresponder that have simply “killed it” for open rates and clickthrough rates:

Google
PayPal
Iron Man

…and so on. One of the things you can do is to take notice of what movies are playing currently, write an email that includes some comments about that movie or ties it into your product in some way, and then use the movie name in your subject line when loading your email autoresponder up.

“Automatic Follow Up Messages That Sell More Stuff” is my brand new multimedia course which will show you exactly how to increase sales with engaging business letters.  It comes loaded with an HD Video presentation, plus optimized video and audio versions for your personal players.  You even get a companion workbook loaded with ready to use email templates that you can use for your own business.  For a limited time, you pay only $10 for this valuable information that will pay you back many times over.  (Sorry if you read this post after the Early Bird promotion expires, Even at the regular price of $47, “Automatic Follow Up Messages That Sell More Stuff” is a very valuable investment in your business.)

Ryan inspired a bit of creativity in me, as well. You’ll never believe what he got me to do live on the air! Hint: I ended up providing all listeners with a secret link where they can download a free copy of my Big Bad Home Sale book.

Listen to the show below and snatch your BBHS book!

Download audio file (WCRLive20100513.mp3)

image by oylerdp

CC Flickr by S0ul_F00D

A good follow up letter hypnotizes the reader and leads them to your desired result.

This is what I LOVE to do… follow up, keep in touch, and be there when the buyer is ready to buy.

It sounds so easy!

It is easy, if you know what to say, how to say it, and when to say it.

This Monday, May 10, I’m teaching my first ever Tomato University Class:
“Show Me Your Back End – Autoresponder Messages That Sell More Homes,”
and I’d like you  to to come.

I’d like you to come for 4 reasons:

1. This is important information that will help your business (even if you
   don’t use an autoresponder, so will still learn to write Killer emails that
   get results)
2. Support Tomato University.  Jim Cronin and his staff have worked
   their back ends off to bring us Virtual Real Estate BarCamp, and I’d like
   them to succeed with their new venture.
3. I love teaching and helping people grow their business.
4. All attendees get my Killer email swipe files that they can copy and use
   for their own business.

   (OK… Full Disclosure, Reason #5: I do get a few shekels for teaching this class… so buy me lunch, and I’ll teach you how to be a great marketer!)

It’s real easy to register now for Show Me Your Back End – Autoresponder Messages That Sell More Homes.

Oh, and can I ask you one more small favor. Please promote my class on twitterusing #SMYBE and also on facebook and I’ll send you a free digital copy of my Big Bad Home Sale book.  Just email me a link to your promo at Steve@SteveRosenbaum.com and let me know where to send the book.

Thank you, Steve, see you Monday.

Creative Commons Licensephoto credit: B Rosen

My friend Jonathan Rivera decided to take a day off from his blog… and who does he get to guest blog for him?  None other than Chris Brogan!

That’s kind of like getting Babe Ruth to step in to pinch hit for you (hats off to you, Jonathan).

So, like Babe Ruth, Chris knocks it out of the park!

His post, How to Find Your Digital Self, gives a fantastic, concise social media marketing strategy, complete with a breakdown of how to manage your time most efficiently to find and attract new followers.

This is exactly the question I get asked every single day.

It’s must read stuff… you’ll especially want to find out what Chris Brogan means when he says to “Grow Bigger Ears”, and how to make it all work for you.

Who’s on deck, Jonathan?

I am very excited to announce that I will be presenting the new and improved, super-duper, highly automated (but simple to use) follow up system that will turn your leads into clients.

It all happens at RE BarCamp in Austin, March 11, 2010 (right before SXSW).  Sign up now!

A special thank you to all of our sponsors and especially RealtySitesPlus.com and Pacesetter/Reytex Homes, our Lone Star and Cowboy Partners!

Comment below, let me know you’ll be there (and what you’d like to know about your Back End… or just give me a better name for the darned thing!)

P.S. I’ll be posting updates on my Facebook Fan Page so follow me now!

Start a Blog.

Not just any blog.  You have to set it up right so that it is fully optimized for google and the other search engines.  You also have to have a posting strategy that works.  When you do these 2 things you will get results. (hang on til the end and I’ll show you how)

Want proof?

I’ll compare my site, the one you are on right now with the  web site grader of a random site I found of a local business, Marygrove Awnings of Austin, TX.

We’ll use a great, FREE tool called Web Site Grader, put out by Hub Spot.

Now, take a look at Marygrove’s web site grade results.  This site scores only a 63 (out of 100).  Scroll down and you will see that the site has been up for over 11 years, yet only has 45 pages indexed by google.

The search engines do not like sites like these because they are not frequently updated.  Their content gets stale.

On the other hand, this site, SteveRosenbaum.com is optimized much better for the search engines to drive traffic to it.  It scores a 93!  Even though this particular site has only been up for less than 6 months, Google has indexed over 139 pages on it!

Do you want to set up your site to get more traffic, while saving yourself a lot of money, time and aggravation? Ask me about my turnkey blog installation and training program.  In less than 2 days, you can completely upgrade your site to be fully optimized with a custom, full-featured blog installed on your own private domain.

Send me an email, and tell me more about your needs.

You probably have information like this in your system, too.  What could you do if you could drill down and find the needles in the haystack?

This video outlines the key steps you must take to make your messages irresistible.  Keep following… more SMYBE Follow Up Videos coming soon!

Before watching it, you may want to download the study guide and use it to take notes of important tips, techniques and links.

In the next few days, I’ll put together some more follow up videos.  Comment below and tell me what CRM you use, and what techniques you use to help your business with it.

Ok, today we all learned about social media and community. Let’s build a recap to pool notes and favorite moments. What were your favorite moments, favorite links, etc… Comment Below.

Here are some of the presentation Links:

• Jay Thompson
• Darin Persinger
• Rob Hahn